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Apple Ad?

I think what Apple did was great, with the NYT ad. Part of the whole "Think different" campaign was trying to figure out who the people were, and this one, coming after they started downplaying the "Think different" slogan, is perfect. Those who know Chiat, or people like us, who didn't, but whom mostly respect the man for his work, appreciate how well he was able to help Apple build the brand that it is today. Apple is up there with Coca Cola and McDonalds in brand recognition due to the bold ad statements that this man brought forth (IMNSHO)
 
I think that the "Think Different" ad campaign was a good idea. When you were looking through something, and you see someone that you know, like Einstein, or John Lennon, or any of the other people that Apple used, you take a minute and actually look at the ad. The ad isn't used to sell computers, but rather to sell an idea. It gives Apple a good name, because instead of constantly bragging about how much better Macs are than anything else, it conveys a deeper message, something like "this guy would've used a Mac..."
 
Its interesting to note that most of the people in the ads are no longe alive. Not that there's anything wrong with that, these people made a huge difference/contribution to the rest of the world. But I went looking for all the old posters and found them here:

http://theapplestuffstore.com/posters.html

Jay Chiat was not one of the original ones, so that makes his ad all the more special. Very nice.

This one is my favorite:
 

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no ad

I rushed out to my local newsstand and picked up today's copy of the NYT and guess what? No ad! What gives? Page C7 contains a 1/2 page Honda ad. The paper is marked "National Edition" - could the ad only appear in the NY City Edition?
 
Jay Chiat was one of the original founders of Chiat/Day (now TBWA Chiat/Day), along with Guy Day, a hot west coast ad agency that created icons like the Energizer bunny and classy Nissan ads, and the Nike "I love LA" campaign in the 1984 Olympics. They were the original advertising agency for Apple that helped launch the Mac back in 1984. They lost the account for a while, after Steve Jobs left, the account then went to BBDO. After Jobs' return, the account was back at Chiat/Day where the campaign Think Different was created. I believe the campaign was created under Lee Clow, an old timer, legendary, surfer type, chairman and world wide creative director at TBWA Chiat/Day. Lee Clow was also Jay Chiat's partner from back in the early days of Chiat/Day.

Jay Chiat was "forced" to retire out of his own company, due to his aggressive management style, and handling of clients (the saying was he helped lose as many clients as he helped win). The last I heard, in 1999 he had joined a very young digital ad agency where he was sort of the consultant and worked with a very young crew. It must have been very exciting for those guys to have worked with such an industry icon.

He died at the age of 70, on April 23rd.

For more details on him go to this story (I think you have to register, but it's free):

http://www.adage.com/news.cms?newsId=34540

Altoids (AdGuy)
 

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Unless he changed his part. But that's a pretty boring theory. I'd prefer something more Appleish.
 
What do you mean by reverse image or unless he changed his part?

Yep, it's definately Jay Chiat and it's a tribute to his legacy and assistance to Apple's growth and the ad industry. Definately fits with the campaign's original launch, prior to becoming more product focused (which is also a good thing). He helped make the 1984 commercial a reality. The truth is Apple was very uneasy and unsure about running the commercial. They tried to cancel the SuperBowl spot at the last minute. But it was Jay Chiat, Lee Clow and their team that refused to cancel the spot and convinced Apple that it was the right thing to do. He is no Einstein, but he's definitely a Wall Street and West Coast icon and was crucial to Apple's consumer marketing.
 
Originally posted by dukestreet
That's a very cool ad. Its all a picture, huh? Nice touch. But maybe they should have mentioned something about JayChiat, because like so many of Apples ads, they can be a little obscure or cerebral.

Most people won't get it, so it lessens the tribute. But hey, glad they did it anyway.:D
Click to expand...

As always, nice add.
And that's just the catch, get the interest of the people reading it.
 
By the way,

The Jay Chiat story is on the cover of this week's AdWeek. The back cover features the "Think Different" ad with Jay Chiat. There are links to the story on adweek.com.

Altoids
 
Originally posted by mymemory
Can someone explain to me who is that man in the picture? Why is he in an Apple add?
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Didn't you read the opening posts. Its Jay Chiat, the marketing guru behind Apples 'Think Different' and 1984 Macintosh ads, among many other things.

Congrats on 500 posts! So where's the 'tar?
 
Think different!

That was a nice slogan, now dell can get in on the action:

Think Dell? Think Stupid.

w00t!
 
Originally posted by dukestreet


Didn't you read the opening posts. Its Jay Chiat, the marketing guru behind Apples 'Think Different' and 1984 Macintosh ads, among many other things.

Congrats on 500 posts! So where's the 'tar?
Click to expand...

He probably has to wait for his porn surfing brother to get off the computer before he can make or find his 'tar.
 
Originally posted by JoeG4
Think different!

That was a nice slogan, now dell can get in on the action:

Think Dell? Think Stupid.

w00t!
Click to expand...


Heh heh heh..... :p

You nailed the cl*t on the head with that one!!!
 
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