Apple Adds British Government Coronavirus PSA to UK App Store

MacRumors

macrumors bot
Original poster
Apr 12, 2001
47,604
9,395


U.K. iPhone and iPad users who open the App Store this morning are being met with a COVID-19 public service announcement from the British government, signaling an expansion of Apple's efforts to prominently display official coronavirus alerts on its devices.


Tapping on the prioritized card takes users to an NHS app link and a video containing coronavirus protection guidance from the UK government's chief medical officer, professor Chris Whitty:
To help save lives, stay at home. Anyone can spread coronavirus. You should now only go out when absolutely necessary, for food, medicine, work, or exercise. Always try to stay two meters apart. Do not meet others outside your household - even friends and family.

Stay Home. Protect the NHS. Save Lives.
The App Store is an unfamiliar home for a PSA - Apple News would be the normal location for this kind of content - but Apple is obviously trying to get out the official guidance to as many users as possible, including anyone browsing for new apps and updates on their devices.

In the U.S., Apple began displaying White House public service announcements at the top of the App Store on March 21, offering official guidance on the "dos and don'ts" of social distancing. Users in other countries are also likely to see similar advice from their national governments.

This is just the latest of several other measures that Apple is taking in response to the COVID-19 pandemic.

Apple said earlier this month that it is critically evaluating coronavirus-related apps submitted to the App Store to ensure data sources are reputable and that developers presenting these apps are from recognized entities such as government organizations, health-focused NGOs, companies deeply credentialed in health issues, and medical or educational institutions.

Article Link: Apple Adds British Government Coronavirus PSA to UK App Store
 

ruka.snow

macrumors regular
Jun 6, 2017
241
592
https://www.gov.scot/coronavirus-covid-19/ for advise from our government. Checking the App Store it certainly seems the advise is from uk.gov which applies to England (& Wales?). The advice is pretty much common sense regardless, but things are different if the closest person that lives to you is over a mile away.

https://www.readyscotland.org/coronavirus/helping-in-your-community/ too. Younger folks in the village and others have been going about bringing essentials like milk and bread to peoples doors without physical contact. I am sure this is providing a life line to many older people that can't or are too scared to go out.
 
Last edited:
  • Like
Reactions: brucemr

Jack Ryan

macrumors member
Mar 27, 2009
45
49
Madrid, Spain.
In Madrid, Spain, we have CoronaMadrid, self diagnosis help tool:

 

NightFox

macrumors 68020
May 10, 2005
2,187
1,411
Shropshire, UK
You jest? British government have been amazing so far. Daily press conference with different experts giving clear and concise updates and advice. Very happy with how they are handling an extremely difficult and worrying situation.
I think the problem is that many people seem to take the view that the Government's inability to say "here you go, all solved for you" is gross incompetence, an attitude unfortunately stoked by elements of the media with nothing else to report on and many people's tendency to rely on Facebook as their primary source of news and information.
 

Tymmz

macrumors 65816
Jan 6, 2005
1,457
280
Given that the article is actually about where that link can be found, I'm not sure that's really a massive problem.
Of course it’s not an issue. I am surprised to find generic links to all sorts of things but no actual link the discussed topic.
 
  • Like
Reactions: NightFox

ruka.snow

macrumors regular
Jun 6, 2017
241
592
I think the problem is that many people seem to take the view that the Government's inability to say "here you go, all solved for you" is gross incompetence, an attitude unfortunately stoked by elements of the media with nothing else to report on and many people's tendency to rely on Facebook as their primary source of news and information.
That they thought they had the right to send everyone in my country a unsolicited text message, I am going to file that under gross incompetence.
 

Naaaaak

macrumors 6502a
Mar 26, 2010
538
1,800
The same unprepared governments who called it a nothingburger for months… are now the sole sources of information that Apple will approve on this topic 👌🏻.
 

kurosov

macrumors 6502a
Jan 3, 2009
653
173
I think the problem is that many people seem to take the view that the Government's inability to say "here you go, all solved for you" is gross incompetence, an attitude unfortunately stoked by elements of the media with nothing else to report on and many people's tendency to rely on Facebook as their primary source of news and information.
I'd say people's inability to process then follow simple instructions also plays a large role.

Clear and concise information for the most part with a little bit of "use your best judgement" when deciding what is considered essential with helpful examples of what is/isn't.

Plenty of idiots saying it isn't clear.
 

Veinticinco

macrumors 65816
Feb 25, 2009
1,011
590
Europe
Another reactive media PR effort after the obtuse and painfully slow lockdown and healthcare response (likely economically-driven) despite warnings to implement proactive measures all those weeks ago. Meanwhile, a largely empty London Heathrow still remains open to incoming flights and UK immigration will just wave you through as usual.
 

Akiainavas

macrumors newbie
Jan 24, 2018
6
72
British government have been amazing so far. Daily press conference with different experts giving clear and concise updates and advice. Very happy with how they are handling an extremely difficult and worrying situation.
You are kidding right ?

We’ve been hearing that it’s not a big deal for over 3 weeks. The crazy Italians are overreacting they said, then that they want at least 60% of the population to get it to become immune ( despite the fact a 2-3% mortality rate amongst 60% of a 60 million population would mean hundreds of thousands of death and absolutely no scientific backing of that idea - in Japan people cought the virus again after recovering ), then that economy is more important than the lives of people... we only mandated lockdown when cases started to skyrocket... schools didn’t close until a few days ago, we’ve been hearing constant mixed messages and despite massive shortages the government is refusing to join Europe wide purchasing scheme essentially putting us at the back of the queue despite being invited to participate even though we left the EU and deciding not to join out of pure spite... essentially denying the public and NHS workers life saving equipment.

And do i need to mention the lies about 350m for NHS that are nowhere to be found ? Or maybe claims by the government how Nurses are “low skilled” and not needed - while they are now begging the public to volunteer, including European nationals they spat on for years ?

Or should i mention British nationals stuck abroad with absolutely zero assistance from the government to even get them home while they are busy deporting innocent people because clearly that’s more important...

How about general panic and empty shelves which prove that people don’t trust the government ? How about racist attacks on Asian population that the government hasn’t even addressed etc...
 
Last edited by a moderator:
  • Like
Reactions: 211 and hop

Delta-NC

macrumors member
Apr 22, 2008
94
9
Scotland, European Union
Just to be clear, you know when Americans say England when they mean UK and some of us get all angry about it and point out that what they mean is the UK and that England is only part of it? Well on this occasion the App is actually issued by the English NHS, the basic information still works for all, but access to services is unavailable to those who do not specifically live in England. The NHS in Scotland is thankfully not run by anyone in London.
 
  • Like
Reactions: ruka.snow

konqerror

macrumors 68000
Dec 31, 2013
1,749
2,777
If I was french - yes ffs!
It's actually a legitimate issue of your country being behind. In 2009 the US developed a specific broadcast system for emergency text messages, called WEA. Among other things, it's scalable because it's broadcast based, is location-aware, and has opt-out switches for all except the nuclear attack message. It was deployed in 2012.

Similarly, the EU defined a similar spec at the same time, EU-Alert. However, it was only mandated as of 2018 to be deployed by 2022.

The UK, along with many other European countries, did not bother to set up a system like this. Therefore, they have to individually send out messages, with no pre-existing opt-out over a process that has taken more than a day.

People anticipated this exact resistance to mandatory government broadcasts and offered a reasonable solution years ago.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.