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I remember when Apple Maps was the most disappointing embarrassment in software… this Siri/AI business dwarfs that. And Forstall got canned for that mess. Who’s taking the fall for this?
That’s because Tim was new and in looking for a way to show who was in charge. Forstall went and then software has stayed begins competitors for almost a decaden
 
It’s because some people are still convinced that it’s 1997.
In 1997 Apple was a computer company. Computer companies werefor nerds, it’s unlikely even your average PC consumer could tell you the difference between a Mac and a Del outside of the logo.
Their name was literally Apple Computer.

Apple isn’t that company anymore, they’re an everything company.
They could split into a dozen companies and most of them would still be some of the biggest companies in the world.
One failure will not bring the company down anymore, unless it was something just absolutely catastrophic like a major privacy breach.
I disagree. Apple is in no way an 'everything company' as it is a single ecosystem entirely dependent upon a single product for the bulk of their revenue generation (both product and high margin services) - the iPhone. And Apple services have no market share on other platforms due to superior and cheaper competitive service options (Spotify, cloud storage, entertainment, etc.) outside the ecosystem. Other Apple products are great and some might even eek out some semblance of a profit as smaller companies, but without the ecosystem are of little value independently (outside of Apple chip tech of course.). A 3.3 Trillion market cap and a P/E of 31 does not leave a lot of room for error on the iPhone or forgiveness for misses on growth targets in your core product. Like it or not, Apple valuation is tied to significant growth in China phone sales and AI capabilities driven consumer iPhone tech refreshes. I'll bet the C-Suite in Cupertino is in full on freak out mode and board members phones are ringing off the hook.
 
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It’s ming boggling that the CEO, or anyone else from the C-suite, doesn’t see this as a disaster that it is and steps up to address it.

I guess that the tumult in the markets works in their favour so they don’t have to.
 
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Very disappointing especially for a phone that has been heavily advertised with Apple Intelligence as the core benefit. By the time all the features are made available, the 17 series will be released.
 
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Forgot about the white iPhone 4 delay when Steve Jobs was CEO? Sh*t happens.
IMO the marketing department created that chaos but WTF do I know.
 
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