It’s because some people are still convinced that it’s 1997.
In 1997 Apple was a computer company. Computer companies werefor nerds, it’s unlikely even your average PC consumer could tell you the difference between a Mac and a Del outside of the logo.
Their name was literally Apple Computer.
Apple isn’t that company anymore, they’re an everything company.
They could split into a dozen companies and most of them would still be some of the biggest companies in the world.
One failure will not bring the company down anymore, unless it was something just absolutely catastrophic like a major privacy breach.