Apple Adds Four New Videos to 'Shot on iPhone 6' Gallery

[Edgar Spayce]

I think Apple are just lying. It is impossible to blow-up 8mp photos (which is way belong any other competitor smartphone or mobile-camera) to the size of billboard?

Nobody believes in these. And it's a shame because the iPhone really works well as a camera, the specs, as usual, are just way to below and obsolete to use it seriously.

 

[Sammilux]

I've recently observed closely some of the Shot on iPhone photos in London underground tube stations. The image quality, looking from far, is superb. However, upon closer inspection, you can tell that the details are actually quite mushy and they do not look as great as when you zoom in your photos on the retina screen of iPhone. The scaling can be done in Photoshop or other softwares that uses interpolation to blow up images.

Most people don't have access to large commercial printers, and so they rarely print iPhone photos at that size. If you try to blow up your own images in similar way and print large, I'm sure you would achieve similar results: great to look at from far, but mushy details up close.

 

[Tech198]

Good videos.. and this will never end... so its like a constant ad campaign.... This will be one of those "forever" type moments..

At least the Mac vs PC ads stopped at some stage... I don't think this will though..

Even though the camera is great, there is no point is going over board with it.

 

[vista980622]

I think Apple are just lying. It is impossible to blow-up 8mp photos (which is way belong any other competitor smartphone or mobile-camera) to the size of billboard?

Nobody believes in these. And it's a shame because the iPhone really works well as a camera, the specs, as usual, are just way to below and obsolete to use it seriously.

It is scaled up, then sharpened with software algorithm, and viewers are viewing them from a distance.
Apple specifically claims these images are "optimized" for billboard display (at least in my country) at bottom of the billboards.

 

[Wahlstrm]

Is anyone else baffled by this: how does Apple manage to blow up 8MP photos to billboard-size masterpieces??

It´s all about the viewing distance..

If you go see a movie it´s either in 2MP(Full HD) or 8MP (4K), and those screens are huge

 

[lowepg]

Id be interested in HOW they shot that caterpillar video?

It APPEARS like they shot it with a huge apeture setting (to blur the foreground anf background), but I dont see how you can adjust that on the phone?

Or was it all done with heavy postprocessing?

 

[Wahlstrm]

Id be interested in HOW they shot that caterpillar video?

It APPEARS like they shot it with a huge apeture setting (to blur the foreground anf background), but I dont see how you can adjust that on the phone?

Or was it all done with heavy postprocessing?

It's easy. Just shoot close to the subject and have a adequate distance between the subject and the background. This was possible even back on the iphone4, so nothing new here