TigerNike23
macrumors 65816
If this is Tim Cook and Jeff Williams' ethos, I want them both fired. The whole point of buying Apple is to avoid intrusive advertising.
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Apple Adds Intrusive 'Featured' Section Above 'Up Next' in TV App
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Spot on and I agree.
But... a lot of people on internet forums need something to be OUTRAGED about in order get that little blip of feel-good power. So much so that it becomes addicting, necessitating a daily blast of outrage at some company or some person.
meh. the up next in apple tv always took me to the wrong episode anyway. it was never good.
Okay, but then they should sell the Apple TV 4K at industry standard prices.
Roku and Chromecast are subsidized by ads and ‘featured’ content.
I'm saying that in those screenshots I still see Up Next visibly, and a half scroll takes me where I need to be. I don't need to be pampered that much.
Not saying it's a great decision - no ads would be amazing. But advertisement is the reality unfortunately and this change doesn't seem that big of a deal.
TigerNike23
macrumors 65816
Bingo. If Apple is going to allow intrusive advertising, save your money and buy a Roku or a Firestick. They serve ads and harvest data too.
mciarlo
macrumors 6502
Shame to see Apple start treating media partners as their primary audience instead of the people who actually use their services. This is classic marketing BS that Apple used to be the best at avoiding.
So glad I never felt the urge to use AppleTV even before I canceled Premier last month.
compwiz1202
macrumors 604
This is the main issue with Apple. Google MS yada yada, you know what you are getting. But Apple was supposed to be that supposedly protected you. Between the changes they do voluntarily, and the ones "forced" by EU, what's going to be the difference soon??
So they are following google now with pushy in your face huge ads you can't get rid off, or are interested in. And in Apples case you're also paying for the service. Pretty poor IMO.
antiprotest
macrumors 601
It is not clear if or how much they are using that info. I suspect they will ramp it up a lot in the coming years, collecting from more sources and leveraging that info.
BMox81
macrumors 65816
All the slander shown towards the Google/Fire TV's of this world and here we are.
Apple are no better than Google, Amazon and everyone else.
Apple are no better than Google, Amazon and everyone else.
You can have it at the top of the Apple TV app which can be the default for the home button. But with this change, Up Next is no longer at the top in the Apple TV app.
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antiprotest
macrumors 601
If it's intrusive and user-hostile change, it's bad.
It's one of the best features on the service. Will be a rubbish user experience if they bury it under giant ads.
Icaras
macrumors 603
iZac
macrumors 68040
I actually watched something the other day on the AppleTV+ app (Blackbird) and was really disappointed that they show adverts for other Apple TV shows before they show the selected program. Even Netflix isn’t that desperate and clawing. Apple must be absolutely terrified about their revenue for the next few quarters.
Brien
macrumors 68040
Ugh. No.
This is one of the things I detest about Google/Android TV, is the completely inability to block/disable ads. It's bad enough I already have to deal with it on my Xbox, my smart TV, and my non-Apple products. FFS - what option do we have as consumers?
If Apple is going to go down this route of nickel-and-diming, profit maximization, at least let the salty luddites (AKA me) pay some sort of 'no ads' fee. $10 a month? I'd pay.
This is one of the things I detest about Google/Android TV, is the completely inability to block/disable ads. It's bad enough I already have to deal with it on my Xbox, my smart TV, and my non-Apple products. FFS - what option do we have as consumers?
If Apple is going to go down this route of nickel-and-diming, profit maximization, at least let the salty luddites (AKA me) pay some sort of 'no ads' fee. $10 a month? I'd pay.
I see so currently it's a nice clean interface and you have that big space where it shows a picture of the selected up next item, so they will clutter it all and make it look messy by filling that space with giant ads instead. Yeap seems to be similar to Google's TV ads.
Haiku_Oezu
macrumors 6502a
Gotta love how opinionated the headline is, but it’s true!
Brien
macrumors 68040
This. I got rid of all the Amazon/Google/MSFT devices in our home strictly to avoid the flood of ads. Alexa got really bad there, where she'd answer a query and add a 'by the way...' ad at the end. Google was not much better. (Ads on a thermostat? Why not!)
We're inching closer to that episode of Black Mirror with the forced ads or death.
Brien
macrumors 68040
Nathan King
macrumors regular
Slowly, Apple is removing key differentiators in its products that give it a competitive advantage. This feels like a short-sighted strategy for additional revenue.