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Apple Adds Three Executives to Leadership Page

Good to know about the changes within Apple. Waiting to see how software design will move forward under new leadership.
 
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ThomasJL said:
Three clueless and mediocre yes-men to carry out Tim Cook's "vision" of creating huge profits through selling tasteless and user-unfriendly products, just like the Steve Ballmer-era Microsoft (which Apple copied flat design from).

How unbelievably clueless of Cook to have promoted those three clowns, but fired Apple's most Steve Jobs-like visionary, Scott Forstall! If Cook were CEO of Apple in the mid-1990s before Steve Jobs was brought back, Cook would've never brought Jobs back, and instead would've hired some mediocre hack from one of the mediocre-but-wealthiest Silicon Valley corporations at the time.
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You okay, pal?

Go outside and get some fresh air. It's okay.
 
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Prior to joining Apple, Newstead served as Meta's chief legal officer for six years.
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So Apple can now get away with even more questionable conduct?
I wonder why she left Meta and why Adams isn’t at Apple anymore. I quick heads up would have been nice in that regard.
 
ThomasJL said:
Three clueless and mediocre yes-men to carry out Tim Cook's "vision" of creating huge profits through selling tasteless and user-unfriendly products, just like the Steve Ballmer-era Microsoft (which Apple copied flat design from).

How unbelievably clueless of Cook to have promoted those three clowns, but fired Apple's most Steve Jobs-like visionary, Scott Forstall! If Cook were CEO of Apple in the mid-1990s before Steve Jobs was brought back, Cook would've never brought Jobs back, and instead would've hired some mediocre hack from one of the mediocre-but-wealthiest Silicon Valley corporations at the time.
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First, they aren’t yes-men.
Second, Cook will soon leave too, if you didn’t hear. He just puts „new“ people in place for Apples next decade, and considering all the sht that happened since 2015/2016, probably for the better, and not for his own circle jerk.
Also, Cook would have never been CEO without Jobs, nor would he have wanted to be. And stop talking about what Jobs would or wouldn’t have done, you’re beating a dead horse.
You can rightfully so criticize the state of Apples software, but calling the hardware tasteless and user unfriendly is just plain wrong by now, hardware is at an all time high.
I bet Steve Lemay is more suitable for his position than anyone in this comment section would be for any of the three, he’s been at Apple almost as long as I live, if he doesn’t bleed in six colors I don’t know anymore.
 
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garranhado said:
Hope Lemay fix the 26 UI/UX bugs, contrast, inconsistencies and problems in general.
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I‘d hope the teams responsible for this have already been assembled and working for months by now. I don’t want another mediocre software release, not for the 50th anniversary.
 
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I want to see Health grow into more than simple Fitness stuff. The future I envision is clinically validated sensors for monitoring at least Blood Pressure and Glucose. And a healthcare system integration module where patients can choose to share that data with their doctor (and which data exactly) if they so which. But with always the end user being the owner of that data, so that the sharing can always be terminated by said end user.
 
Abazigal said:
And then 5 years later, cue all the "The current CEO stinks. Bring Tim Cook back!!!" posts. 🤣
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Could very likely happen. Once Cook leaves, others in his generation will also leave. What's left will likely change Apple. Perhaps for the worse.
 
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Well, at least Apple has not yet sold off their key products like HP did when new management arrived.
 
Lounge vibes 05 said:
Completely agree, and it’s part of the reason why I think John Ternus will also make a great CEO in a completely different way.
Reading people‘s impressions of his presentation after the event, especially John Gruber, you get the impression that he absolutely understands that original culture of Apple.
He gets what Steve meant by saying “We Can’t ship junk”.





Feel however you want to about the products introduced this week, but one thing they are not is junk.


The MacBook Neo is not junk.


The iPhone 17e is not junk.


The base iPad, even though it wasn’t updated this week, is still not junk.


And Ternus knows it, he gets it.




From John Gruber:
“$599. Not a piece of junk.
That’s not a marketing slogan from Apple for the new MacBook Neo . But it could be.”
“I’m writing this from Apple’s hands-on “experience” in New York, amongst what I’d estimate as a few hundred members of the media. It’s a pretty big event, and a very big space inside some sort of empty warehouse on the western edge of Chelsea. Before playing the four-minute Neo introduction video (which you should watch — it’s embedded in Apple’s Newsroom post), John Ternus took the stage to address the audience. He emphasized that the Mac user base continues to grow, because “nearly half of Mac buyers are new to the platform”. Ternus didn’t say the following aloud, but Apple clearly knows what has kept a lot of would-be switchers from switching, and it’s the price. The Mac Mini is great, but normal people only buy laptops, and aside from the aforementioned dabbling with the five-year-old M1 MacBook Air, Apple just hasn’t ventured under $999. “We don’t ship junk,” Steve Jobs said back in 2007. It’s not that Apple never noticed the demand for laptops in the $500–700 range. It’s that they didn’t see how to make one that wasn’t junk.

Now they have. And the PC world should take note. One of my briefings today included a side-by-side comparison between a MacBook Neo and an HP 14-inch laptop “in the same price category”. It was something like this one, with an Intel Core 5 chip, which costs $550. The HP’s screen sucks (very dim, way lower resolution), the speakers suck, the keyboard sucks, and the trackpad sucks. It’s a thick, heavy, plasticky piece of junk. I didn’t put my nose to it, but I wouldn’t be surprised if it smells bad.

The MacBook Neo looks and feels every bit like a MacBook. Solid aluminum. Good keyboard (no backlighting, but supposedly the same mechanism as in other post-2019 MacBooks — felt great in my quick testing). Good trackpad (no Force Touch — it actually physically clicks, but you can click anywhere, not just the bottom). Good bright display (500 nits max, same as the MacBook Air). Surprisingly good speakers, in a new side-firing configuration. Without even turning either laptop on, you can just see and feel that the MacBook Neo is a vastly superior device.

And when you do turn them on, you see the vast difference in display quality and hear the vast difference in speaker quality. And you get MacOS, not Windows, which, even with Tahoe, remains the quintessential glass of ice water in hell for the computer industry.

I came into today’s event experience expecting a starting price of $799 for the Neo — $300 less than the new $1,099 price for the base M5 MacBook Air (which, in defense of that price, starts with 512 GB storage). $599 is a f**king statement. Apple is coming after this market. I think they’re going to sell a zillion of these things, and “almost half” of new Mac buyers being new to the platform is going to become “more than half”. The MacBook Neo is not a footnote or hobby, or a pricing stunt to get people in the door before upselling them to a MacBook Air. It’s the first major new Mac aimed at the consumer market in the Apple Silicon era. It’s meant to make a dent — perhaps a minuscule dent in the universe, but a big dent in the Mac’s share of the overall PC market.”https://daringfireball.net/2026/03/599_not_a_piece_of_junk_macbook_neo
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Apple 1997: Think different.

Apple 2026: Not junk.
 
I think WWDC will be very telling if Apple have taken the Tahoe/LG criticism seriously & whether Lemay is the ui saviour.

os27 has to be outstanding from day 1 - the os26 hiccup can be excused but slowly putting lipstick on a pig over the years will deservedly justify the mediocre moniker.
 
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Note the top lawyer has a long history in Washington. Expect more lobbying to whomever the chief is.
 
I wouldn't want to be added until Software Cycle 27 comes out, because the 26 refresh across the board has been messy.
 
JPack said:
Here's to hoping Molly has a good British accent so she can do Jony-style narrative videos.
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Molly apparently did the iPhone Pro video from last September – it genuinely sounds to me like Jony's voice processed to sound more natively female.

(So no issue there. But I was kind of hoping Ternus would do the accent.)
 
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