Yikes. I don't think it's that cut and dry. I'm 22, and I can say that my recent grad friends and those I still know in school are lucky to have ANY disposable income. They are just trying to either get themselves through school or pay off loans, get a job, and get established. I'm sure there are some with money to spend on things like this, but I don't know if it would be a lot more than someone with more responsibilities (but more income and stability).Originally posted by MikeH
Aim an advert at kids and instantly turn off the 'young adult' market. People who are 18-24 don't want to be associated with kids and as these are the people with the most disposable cash (no wife, kids, mortgage etc.) they are the last ones you want to turn away.
mark