Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Again Ranked as World's Most Valuable Brand
- Thread starter MacRumors
- Start date
- Sort by reaction score
Marlboro?!?!?When was this study taken, 1976?! I didn't even know people still smoked. LMAO.
If this were my website i would have blurred the name out.
When I look for reliability, Microsoft is very far down the list. I generally trust a random open source project before I would trust Microsoft. All my servers are Linux. I would never trust my data to Windows. I use NeoOffice for my spreadsheet and word processing. I would pay much more for it than I would Microsoft Office. If I am willing to pay quite a bit for the free products and would not take the commercial product for any price, what one has the better brand value?
Marlboro?!?!?
Been to Europe or Asia lately?
----------
And Coca Cola behind IBM and McDonald's?? How is that even possible from a global perspective?
Lets not forget that Microsoft are also responsible for the Xbox, Bing and Windows Phone, not just Windows and Office.
Together it makes up a fairly dominant force. Perhaps not as dominant as Apple, but that is why they are below.
Together it makes up a fairly dominant force. Perhaps not as dominant as Apple, but that is why they are below.
If harmful products of low quality like McDonalds and Coca Cola have made it so close to the top, this ranking has merely a cash value meaning.
It's easy to rank by the numbers. And, at the same time, such rankings are always silly.
Even for an investor - it doesn't say anything. You can invest in a valuable brand and lose money, because the brand is overvalued.
It's easy to rank by the numbers. And, at the same time, such rankings are always silly.
Even for an investor - it doesn't say anything. You can invest in a valuable brand and lose money, because the brand is overvalued.
Last edited:
lol, I was just about to say exactly that.. Apple being on top is not really a surprise these days, but I wasn't expecting IBM to be up that high..
The greatest rank change was Verizon at +4. The defining event is the addition of the iPhone device to their portfolio.
So, whatever they want to try as far as Android devices to reduce co-payments, the iPhone is a value add to the brand in a BIG way, and a value add to customer base in a BIG way, and what more could a corporation even wish for?
Seriously.
Rocketman
So, whatever they want to try as far as Android devices to reduce co-payments, the iPhone is a value add to the brand in a BIG way, and a value add to customer base in a BIG way, and what more could a corporation even wish for?
Seriously.
Rocketman
American-centric nonsense. Verizon and AT&T are totally unknown outside of the USA and as for IBM? Most people under 25 wouldn't know it existed.
This is clearly just made up.
Go to China, Romania, Australia or Thailand and ask about Verizon and you will get a strange look. Coca Cola or McDonalds, Facebook or Nike should be top.
This is clearly just made up.
Go to China, Romania, Australia or Thailand and ask about Verizon and you will get a strange look. Coca Cola or McDonalds, Facebook or Nike should be top.
Wishful Thinking...
Nice try. Wishful thinking.
Apple's second-in-a-year #1 ranking is no mere anomaly.
The Apple brand is focused.
Google used to be focused. Now, try an unscientific yet telling experiment: ask as many non-technical family members, friends, acquaintances, strangers, as you can, "What is Google?"
Resist any efforts to answer follow-up questions, and see how clearly they are able to describe what "Google" stands for. See how focused people's answers are.
Do the same for Apple.
Unlike the Nike "Swoosh" logo, which people across the globe are expected to know is a wing of the Greek goddess Nike, the Apple logo evokes the accurate word the world over, even in countries where apples have to be imported or where people have only seen pictures of the fruit.
Now, what the heck does this logo stand for?
.
Nice try. Wishful thinking.
Apple's second-in-a-year #1 ranking is no mere anomaly.
The Apple brand is focused.
Google used to be focused. Now, try an unscientific yet telling experiment: ask as many non-technical family members, friends, acquaintances, strangers, as you can, "What is Google?"
Resist any efforts to answer follow-up questions, and see how clearly they are able to describe what "Google" stands for. See how focused people's answers are.
Do the same for Apple.
Unlike the Nike "Swoosh" logo, which people across the globe are expected to know is a wing of the Greek goddess Nike, the Apple logo evokes the accurate word the world over, even in countries where apples have to be imported or where people have only seen pictures of the fruit.
Now, what the heck does this logo stand for?
.
Last edited:
Your flaw is that you are narrowing your brand from AT&T to AT&T Mobility, and Verizon to Verizon Wireless. Both are significantly smaller than their overall brands/company.
What a confusing list, ATT is pretty much unanimously feared and was a finalist in Consumerists "worst company in america" contest, their branding actually hurts them. So is it a measure of how many people know the brand (which isnt the case with some of the weird tech brands so high), how much money each company makes, or something else? There is simply no possible way ATT has what is considered a positive brand, the only thing they are known for is sucking, Sony was actually booed by a whole auditorium when they announced the Vita would be exclusive to ATT.. booed!
If it is a ranking based on how the brand helps their business then this research company is a joke.
If it is a ranking based on how the brand helps their business then this research company is a joke.
It has nothing to do with reliability It's not about the product, it's about the brand and brand value.
This just means Microsoft is a big solid company, it doesn't matter if they make bad, cheap products or awesome products, this is one's opinion and it varies with audience. What matters is how solid their BRAND is. You can have a solid, trusted brand if you are a big, omnipresent company even if you make bad products in one's opinion
You could say McDonalds is junk and Coca-Cola tastes like crap, it doesn't mean their brand has no value...
I am a little surprised at the lack of knowledge about IBM in this thread. Most people reading this have used something made by, or designed by, IBM today. It could be the scanner and backend software/hardware at the supermarket (IBM invented the UPC). Or perhaps the ATM (invented that too). They are into many industries, and are well diversified.
Just last year their value surpassed Microsoft's for the first time since 1996. All without selling a single laptop.
Michael
Yeah. Also, Marlboro? What??
And where is Cisco and Dell?
----------
Do the Europeans smoke Marlboro? I know that the amount of smoking there is sickeningly high. That's one of the few things I hate about French cities.
Now if only they could get a break and convince the GOP to issue a Tax holiday so they don't have to pay taxes on the 78 billion they owe.
America is just fine, and Apple really needs a break. (puke in mouth)
America is just fine, and Apple really needs a break. (puke in mouth)