Yes, Apple reports units sold. Most of which are millions of units sold to retailers and carriers to fill their inventory. Only about 20% of iPhones are sold through Apple stores as direct end user sales.
Sometimes... especially during new model debuts... all of those retailer phones end up sold through to end users in the same quarter, but not always. The total amount sitting in inventory around the world rises all the time, due to more retailers coming online:
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In fact, as of the end of the first quarter of 2014, there were over 15 million iPhones in inventories around the world, that Apple has reported as sold (to retailers).
To piggyback on that... Apple is currently selling iPhones at a rate of 485,000 every day.
Those 15 million iPhones in inventory will be gone in a month.... and replaced by more iPhones.
That's one thing about Apple products... they don't sit on a shelf for very long. They find a home very quickly.