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macrumors bot
Original poster
Apr 12, 2001

Apple is hoping to begin production on the car project that it is secretly developing as early as 2020, reports Bloomberg. According to the site's sources, Apple is pushing employees working on the car to have it ready to go in five years, a timeline that will eventually allow it to compete with similar electric vehicles coming out from Tesla and GM in 2017.
The timeframe -- automakers typically spend five to seven years developing a car -- underscores the project's aggressive goals and could set the stage for a battle for customers with Tesla Motors Inc. and General Motors Co., both of which are targeting a 2017 release of an electric vehicle that can go more than 200 miles on a single charge and cost less than $40,000.
Apple's electric car plans first came to light last week, after The Wall Street Journal shared news of "Project Titan," an electric vehicle that hundreds of Apple employees are working on. Apple has been heavily recruiting automotive experts to join the project and plans to have a team of about 1,000 employees developing the car. Bloomberg says the team currently has about 200 members.

Tesla Model X​
Over the course of the last few months, the company has picked up employees from companies like Tesla, Ford, GM, A123 Systems, MIT Motorsports, Ogin, Autoliv, Concept Systems, and General Dynamics.

As with The Wall Street Journal's initial report, Bloomberg's report is quick to point out that that Apple could decide to delay or abandon its car project all together if the company is unhappy with its progress. Apple works on many prototype projects that never make it to production.

Little is known about Apple's electric car at this point, but rumors have suggested that it might resemble a minivan and that it may or may not be self-driving.

Article Link: Apple Aiming to Begin Electric Car Production in 2020


macrumors 68040
Jan 31, 2005
La Jolla, CA
I am still skeptical about Apple jumping into car manufacturing. I see this more like developing other tech relate to cars than actually a car.


macrumors newbie
Jul 23, 2008
so this is really happening... if they don't sacrifice battery life (and headroom) for thinness, that'd be great.


macrumors 68000
Aug 22, 2007
Naples, FL
I'd really like to see Jony's influence on cars. Based on the recent article, I think he's taste in cars is good. I hate almost every car that's been out for the last few years, with random aggressive cuts everywhere.


macrumors member
Oct 25, 2012
UGGGGG. I am NOT looking forward to 5 years of rumors with no product announcement. I'm already getting tired of them.


macrumors newbie
Feb 19, 2015

I hope this doesn't crash as often as my MBP2011 with "spinning wheel of death", "drive failure" or "boot issues"...:)


macrumors regular
Aug 9, 2007
I have very mixed feelings about all of this.

The worst thing is that we'll have 5 years of torture via different media sources beating this topic to death 24/7. I'm already worn out thinking about it.


macrumors 6502
May 18, 2012
Why not just buy Tesla?

Sheerly guessing, Musk doesn't seem like the type to just sell. I think he's the type that would compete for the sake, or fun, of it.

I'm sure that's not the only factor, but it's a factor.


macrumors 6502a
Jul 27, 2012
WNY or Utica
Why not just buy Tesla?

This is the logical option. Apple has too many competitors for its own good. Don't get me wrong, I want to buy all-:apple: everything too, but I have always had a natural affinity for Tesla and would not like the hypothetical choice I would have to make.


macrumors regular
Aug 10, 2011
Apple might just bring back the Hippie Mini Van. You just don't see them that much these days.

So much better than a car.


Jun 24, 2013
am i the only one who thinks the X does not look at all like the minivan crossover soccer mom sized kids and a half dozen bag of groceries in the back thing i was led to believe it were to be?

looks more like what i imagined the III/E to look like.


Dec 6, 2012
the funny thing is that i just sold the last family car. we are now carless. with the advent of car sharing programs in most major cities. buying a car is no longer a given. only those in the suburbs or rural areas have to buy cars. us city dwellers can rent one by the minute, hour, or day. and with uber even that only happens on ocasions.

it will be interesting to see what apple is up to (i am not convinced it is an actual car) and how they market it. Remember there have been years of rumors about a TV but we have yet to see one. So not all rumors are actually true.


macrumors 68000
Apr 27, 2010
Provo, UT
UGGGGG. I am NOT looking forward to 5 years of rumors with no product announcement. I'm already getting tired of them.

That's the good part. Once it's released they'll make a new model every year that makes you have to sell the old one so that you can have the latest technology. JK.

Now we'll be able to hear all the owners of other car brands tell us how they had <insert feature> in their car two years ago, and we'll be able to hear all the diehard owners of apple cars defend themselves to the death. :)
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