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It is a huge part of iCloud. Why do you think there are cloud icons all over iTunes? Match uploads all your music to the cloud or matches it to music on the cloud already. Then it lets you download music from the cloud to any device and syncs all your iCloud iTunes music to all synced devices.

I understand what iTunes Match is. I'm a subscriber. And no, it does not sync your music to your device. You have to manually initiate the download for any particular track or album. I have over 125 GBs of music. How is iTunes Match going to sync that much content on my 16GB iPad 2? The answer is it can't, and so the user downloads content manually from the cloud. This is not automatic syncing.

And just to clarify, i'm speaking strictly from their marketing perspective of the service that is called "iCloud", and it is a fact that iTunes Match does not use your iCloud storage, is not in the iCloud preferences for both Mac and iOS, and as I said before, does not automatically keep your devices musical content in sync with one another.
 
It is a huge part of iCloud. Why do you think there are cloud icons all over iTunes? Match uploads all your music to the cloud or matches it to music on the cloud already. Then it lets you download music from the cloud to any device and syncs all your iCloud iTunes music to all synced devices.

When I see the iCloud icons in iTunes I think "I can re-download this purchased song", not Match.
 
Reading the description, I thought that’s a lot of complex ideas to get across without words! But they did it, for those who pay attention (many viewers won’t).

I must say, though; the videos on Apple.com have never worked reliably for me, going back years! Never. In any format, on any Internet connection, on any of my many Macs. 95% of the time they won’t play at all or freeze in the first few seconds, or some other glitch. The other 5% of the time I can play only the smallest size, far smaller than other sites can handle just fine. Seriously, we’re talking a years-long trend through many new OS versions. My luck can’t be that bad! H264 plays like a dream everywhere else.
 
Hmm. Since when does taking pictures at a beach instantly upload to the photostream? Is there wifi on the beaches?

Great question.

To do this you need another iPhone nearby to share its 3G connection to the iPhone taking the picture via Personal Hotspot...:D
 
Great question.

To do this you need another iPhone nearby to share its 3G connection to the iPhone taking the picture via Personal Hotspot...:D
I think iCloud works over 3G too, its own 3G, not the shared one from the other iPhone nearby. In the ad, the 3G sign appeared on the top-left of the iPhone screen too. I never try iCloud over 3G though.:confused:
 
I think iCloud works over 3G too, its own 3G, not the shared one from the other iPhone nearby. In the ad, the 3G sign appeared on the top-left of the iPhone screen too. I never try iCloud over 3G though.:confused:

It does work over 3G but Photostream requires Wifi.
 
Most of the people who post on this site are Apple people. We all understand what the commercial is about. I wonder how many non technical people will get the concept?
I think the use of shot, reaction-shot cinematography is pretty obvious and easy to understand in this ad.

Stuff happens on one device, then the exact same thing happens on other devices. They show the same thing happening multiple times, and it should be pretty easy to figure out.

If not, people can probably just google iCloud. :p
 

Did I phrase it wrong, do you disagree, or something else? I meant the stereotype that exists of Mac users where they are sometimes portrayed as "self-satisfied hipster […]more fashion-conscious[…] elitist and more pretentious". The chair just seems to fit into that stereotype...maybe it's just me, and I'm possibly overthinking it...it could just be in there because, like most Apple products, it's a great design :)

eames.png
 
nice. i just wish there would be a home-cloud kinda thing. i dont need a song to go from my macbook first to the internet and then back to my apple tv when i should be able to have an own cloud sitting there just like the time capsule. i dont want to start up my computer just to listen to some songs.
 
Nice ad.

I have to say that iCloud works well for me. I'm not sure if it's instant, or even very fast, but I do smile when I open iPhoto and see all my photos synced.
 
Smart.

The whole iCloud concept would take much longer than 30sec to fully explain...
A picture is worth 1000 words.


But I'm sure Samsung, Google & Microsoft will have a go at a detailed 30sec explanation - probably with some aliens, black and red lights and hardcore music.
 
As someone said further up, I'm amazed they were able to get that message across in a simple fashion in such a short space of time. Trying to explain that with words to those less technically inclined is somewhat of a ballache.
 
Good ad. A healthy reminder to mum and dad not to get kinky with the iPhone camera if grandma or the kids share the same Apple ID.

...Or to not share the same Apple ID.

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Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

I wish there were more options when icloud syncs photos to my Mac. I do most of my photography with an slr and I already do most of my library managent with Lightroom.

Photo Stream is built into Aperture and can be set to only sync over photos of your choice. Doubt you'll get adobe adding support for it though.

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nice. i just wish there would be a home-cloud kinda thing. i dont need a song to go from my macbook first to the internet and then back to my apple tv when i should be able to have an own cloud sitting there just like the time capsule. i dont want to start up my computer just to listen to some songs.

Uh...There is. Apple TV can access iTunes Match.
 
Most of the people who post on this site are Apple people. We all understand what the commercial is about. I wonder how many non technical people will get the concept?

Seen plenty of ads in my lifetime, but this one doesn't explain what is going on to older or non computer savvy people.

Hope somebody sits with Mom, Dad, Grandma, Grandpa and friends who don't do computers to explain:)

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Smart.

The whole iCloud concept would take much longer than 30sec to fully explain...
A picture is worth 1000 words.


But I'm sure Samsung, Google & Microsoft will have a go at a detailed 30sec explanation - probably with some aliens, black and red lights and hardcore music.

Their stylus will shoot a laser ray into space and the ray is coming back entering all their other devices.

There free story board for their ad agency.

In a subsequent commercial the laser ray will enter an ipad and blow it up.
 
Nice add, still I think the best is one of the original commercials where the dad is talking to his daughter about her braces, great moment, especially as a father I appreciate that more.

Just my favorite, but Apple has some good ones, just not liking the new one where that kid asked to be called rock god, somewhat annoying commercial/Ad
 
iCould all, and all is better than MobileMe.

But iTunes Match is absolutely worthless. Nothing but problems for so many users. The one part of iCloud that clearly wasn't ready.

I have never had any issues with iTunes Match.
 
iCould all, and all is better than MobileMe.

But iTunes Match is absolutely worthless. Nothing but problems for so many users. The one part of iCloud that clearly wasn't ready.

What problems ? I haven't any yet.
 
iCould all, and all is better than MobileMe.

But iTunes Match is absolutely worthless. Nothing but problems for so many users. The one part of iCloud that clearly wasn't ready.

I have been using iTunes Match from day one, uploaded several profiles and have yet to get a date out of it. iTunes Match is worthless.
 
They could have also shown someone playing "The Bard's Tale", saving their game on the iPhone, and loading the save on their iPad and continuing the game. Okay, maybe not elegant for a commercial, but for me, that's the awesomeness of iCloud. More games have to implement that.
 
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