Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 9, 2017.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple and German company Carl Zeiss AG are working together on a pair of augmented reality smart glasses that could be announced as soon as this year, claims well-known blogger Robert Scoble in a Facebook post.

    According to Scoble, a Zeiss employed allegedly confirmed the partnership between the two companies in a conversation that took place at the Consumer Electronics Show in Las Vegas, Nevada last week.

    [​IMG]
    Zeiss' booth at CES. Image via Robert Scoble

    Scoble questioned the Zeiss employees at the show after noticing Zeiss had a booth in the augmented reality section of CES without showing off an augmented reality product. He believes Apple forced Zeiss to keep quiet about an upcoming release.
    It's not clear how reliable Scoble's information is, but previous rumors have suggested Apple is working on a set of smart glasses that would connect wirelessly to the iPhone and display images and other information to the wearer.

    Apple is said to have contacted suppliers about the project, which appears to be in the exploratory prototyping phase of development. While Scoble believes the glasses could be released in 2017, previous information points towards a 2018 or later release.

    Apple has a full team dedicated to AR/VR research and exploring how the technologies can be incorporated into future products. Multiple times over the past year, Tim Cook has said that Apple has a deep interest in augmented reality. "AR can be really great. We have been and continue to invest a lot in this. We're high on AR in the long run," he said in July.

    Article Link: Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses
     
  2. fumi2014 macrumors member

    Joined:
    May 21, 2014
    Location:
    England
    #2
    They're going to need to find something in the years ahead.
     
  3. Appleaker macrumors 65816

    Joined:
    Jun 13, 2016
    #5
    Hmmm.... it seems unusual but if an employee really did confirm it then it could be possible. Despite his interest in AR, Tim Cook has said he thinks smart glasses are hard to do.

    Personally the partnership with Energous, for true wireless charging, is more interesting to me right now.
     
  4. groovyd macrumors 6502a

    groovyd

    Joined:
    Jun 24, 2013
    Location:
    Atlanta
    #6
    Guess this guy was looking for another job anyway?
     
  5. ChrisMoBro macrumors newbie

    Joined:
    Oct 31, 2016
  6. nt5672 macrumors 6502a

    Joined:
    Jun 30, 2007
    #8
    Too bad they won't have any MBPs, Minis, or Mac Pros that can render high resolution VR content.
     
  7. filmantopia macrumors 6502a

    Joined:
    Feb 5, 2010
    #9
    The only thing the Macrumors forum hates more than Apple not innovating is when Apple is innovating.
     
  8. BrockC macrumors regular

    Joined:
    Jun 18, 2012
    Location:
    Il
  9. Relentless Power macrumors G3

    Relentless Power

    Joined:
    Jul 12, 2016
    #11
    I'll believe when I see it. But for now, this is years out. Easily.
     
  10. AngerDanger macrumors 68030

    AngerDanger

    Joined:
    Dec 9, 2008
    #12
    This is what I come here to read. Obviously, Apple won't be the first to offer a product with augmented reality, but they have found success in markets they were late to in the past. Here's to cautiously hoping for another iPod, iPhone, iPad, or AirPods-esque unexpected hit.
     
  11. Bubba Satori Suspended

    Bubba Satori

    Joined:
    Feb 15, 2008
    Location:
    B'ham
    #13
    Last to the party isn't innovating.
     
  12. ip67, Jan 9, 2017
    Last edited: Jan 9, 2017

    ip67 macrumors regular

    ip67

    Joined:
    Sep 8, 2016
    #14
    AirPods + AirGlasses seems to be the direction Apple could be going. Not virtual reality, but HUD style augmented reality basically like Google glass, but hopefully not as atrocious.

    Apple will sell many frame sizes, styles & colors, and maybe the LCD/glass tech will allow a prescription to be programmed into them for basic vision correction.

    Partly sarcastic side below:

    I can see it now:
    Space Gray, Silver, RoseGold & Gold just $399
    AirGlassholes edition: just $1999
    Steve Jobs round style edition: $2999 and limited to a production run of 1337 units.
     
  13. JPLC macrumors 6502

    Joined:
    Dec 20, 2011
    Location:
    Netherlands
    #15
    And that's just hardware. Lets all hope for a good platform when this comes out.

    And lets give Cook the oportunity to prove himself and his vision with this product category.
     
  14. emm386 macrumors 6502

    emm386

    Joined:
    Feb 5, 2016
    #16
    Too late to the party.
    Forgot to bring own beer.
    Promises "big things".
    Never delivers.

    Tim's Apple has exactly become the kind of person I always tried to avoid during high school and college.

    Just more delusional.
     
  15. filmantopia macrumors 6502a

    Joined:
    Feb 5, 2010
    #17
    By that standard the iPhone nor the iPod were innovations and you've lost all credibity with anyone who utilizes common sense.
     
  16. dilbert99 macrumors 6502a

    Joined:
    Jul 23, 2012
    #18
    Or when they move the computer teams over to the AR teams to the detriment of the computers.
     
  17. Soccertess macrumors 6502a

    Joined:
    Oct 19, 2005
    #19
    I really hope this isn't true. Apple should focus on it's current product lines before taking on another. Tim has proved he can't handle it's current product lines, and he constantly forgets to up-date them!

    Maybe one of the Apple employees on this forum can put a post-it up on his computer screen that Apple has a product called Mac Pro that they should update! Also, maybe put another that dongles are stupid

    Could you imagine Tim's half ass attempt at a VR goggle?
     
  18. hawkeye_a macrumors 6502

    hawkeye_a

    Joined:
    Jun 27, 2016
  19. eoblaed macrumors 65816

    eoblaed

    Joined:
    Apr 21, 2010
    #21
    This so concisely encapsulated these forums. Hat's off to you, sir.
     
  20. Andres Cantu macrumors 68020

    Andres Cantu

    Joined:
    May 31, 2015
    Location:
    Rio Grande Valley in South Texas
    #22
    Too bad they probably wouldn't use iGlasses, but Apple Glasses.
     
  21. Yojimbo007 macrumors 6502

    Yojimbo007

    Joined:
    Jun 13, 2012
    #23
    Hope Apple VR and AR materilize soon...
    They have been at it through their RD initiative for a long time. ( i know from decade old job listing)

    I bought a Sony PS4 VR sys this holiday... its fantastic.. the frontier is ready for the consumer and the mainstream!
    Everyone who has tried it just gets blown away by the experience ... to a point where they force me to take my whole system to evey party/gathering i go..
    Everyone loves it.......Kids and Adults ! It wonderful and its just the beginning.

    I hope Apple considers this as one of their priorities in their upcoming product lineup . Not just AR but VR and all derivatives.
     
  22. carrrrrlos macrumors 6502

    carrrrrlos

    Joined:
    Sep 19, 2010
    Location:
    PNW
    #24
    Does Apple truly believe AR is the future that the masses will embrace? Are they banking on some sort of distopian Trump world where we live underground wearing visors to escape reality? AR is cool for sure, but to invest so heavily in it seems like a reach.
     
  23. Urban Joe macrumors 6502

    Joined:
    Mar 19, 2012
    #25
    Cook is the master of ambiguity and disinformation. Anything Apple is suspected of doing turns into a race to market for everybody else.

    I'd settle for super-quick conventional charging.
     

Share This Page