Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses

Discussion in ' News Discussion' started by MacRumors, Jan 9, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple and German company Carl Zeiss AG are working together on a pair of augmented reality smart glasses that could be announced as soon as this year, claims well-known blogger Robert Scoble in a Facebook post.

    According to Scoble, a Zeiss employed allegedly confirmed the partnership between the two companies in a conversation that took place at the Consumer Electronics Show in Las Vegas, Nevada last week.

    Zeiss' booth at CES. Image via Robert Scoble

    Scoble questioned the Zeiss employees at the show after noticing Zeiss had a booth in the augmented reality section of CES without showing off an augmented reality product. He believes Apple forced Zeiss to keep quiet about an upcoming release.
    It's not clear how reliable Scoble's information is, but previous rumors have suggested Apple is working on a set of smart glasses that would connect wirelessly to the iPhone and display images and other information to the wearer.

    Apple is said to have contacted suppliers about the project, which appears to be in the exploratory prototyping phase of development. While Scoble believes the glasses could be released in 2017, previous information points towards a 2018 or later release.

    Apple has a full team dedicated to AR/VR research and exploring how the technologies can be incorporated into future products. Multiple times over the past year, Tim Cook has said that Apple has a deep interest in augmented reality. "AR can be really great. We have been and continue to invest a lot in this. We're high on AR in the long run," he said in July.

    Article Link: Apple Allegedly Partnering With Carl Zeiss for Augmented Reality Glasses
  2. fumi2014 macrumors regular

    May 21, 2014
    They're going to need to find something in the years ahead.
  3. Appleaker macrumors 68020

    Jun 13, 2016
    Hmmm.... it seems unusual but if an employee really did confirm it then it could be possible. Despite his interest in AR, Tim Cook has said he thinks smart glasses are hard to do.

    Personally the partnership with Energous, for true wireless charging, is more interesting to me right now.
  4. groovyd Suspended


    Jun 24, 2013
    Guess this guy was looking for another job anyway?
  5. ChrisMoBro macrumors 6502


    Oct 31, 2016
  6. nt5672 macrumors 68000

    Jun 30, 2007
    Too bad they won't have any MBPs, Minis, or Mac Pros that can render high resolution VR content.
  7. filmantopia macrumors 6502a


    Feb 5, 2010
    The only thing the Macrumors forum hates more than Apple not innovating is when Apple is innovating.
  8. BrockC macrumors regular

    Jun 18, 2012
  9. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    I'll believe when I see it. But for now, this is years out. Easily.
  10. AngerDanger macrumors 601


    Dec 9, 2008
    This is what I come here to read. Obviously, Apple won't be the first to offer a product with augmented reality, but they have found success in markets they were late to in the past. Here's to cautiously hoping for another iPod, iPhone, iPad, or AirPods-esque unexpected hit.
  11. Bubba Satori Suspended

    Bubba Satori

    Feb 15, 2008
    Last to the party isn't innovating.
  12. ip67, Jan 9, 2017
    Last edited: Jan 9, 2017

    ip67 macrumors regular


    Sep 8, 2016
    AirPods + AirGlasses seems to be the direction Apple could be going. Not virtual reality, but HUD style augmented reality basically like Google glass, but hopefully not as atrocious.

    Apple will sell many frame sizes, styles & colors, and maybe the LCD/glass tech will allow a prescription to be programmed into them for basic vision correction.

    Partly sarcastic side below:

    I can see it now:
    Space Gray, Silver, RoseGold & Gold just $399
    AirGlassholes edition: just $1999
    Steve Jobs round style edition: $2999 and limited to a production run of 1337 units.
  13. JPLC macrumors 6502

    Dec 20, 2011
    And that's just hardware. Lets all hope for a good platform when this comes out.

    And lets give Cook the oportunity to prove himself and his vision with this product category.
  14. emm386 macrumors 6502


    Feb 5, 2016
    Too late to the party.
    Forgot to bring own beer.
    Promises "big things".
    Never delivers.

    Tim's Apple has exactly become the kind of person I always tried to avoid during high school and college.

    Just more delusional.
  15. filmantopia macrumors 6502a


    Feb 5, 2010
    By that standard the iPhone nor the iPod were innovations and you've lost all credibity with anyone who utilizes common sense.
  16. dilbert99 macrumors 68020

    Jul 23, 2012
    Or when they move the computer teams over to the AR teams to the detriment of the computers.
  17. Soccertess macrumors 65816

    Oct 19, 2005
    I really hope this isn't true. Apple should focus on it's current product lines before taking on another. Tim has proved he can't handle it's current product lines, and he constantly forgets to up-date them!

    Maybe one of the Apple employees on this forum can put a post-it up on his computer screen that Apple has a product called Mac Pro that they should update! Also, maybe put another that dongles are stupid

    Could you imagine Tim's half ass attempt at a VR goggle?
  18. hawkeye_a macrumors 65816


    Jun 27, 2016
  19. eoblaed macrumors 68020


    Apr 21, 2010
    This so concisely encapsulated these forums. Hat's off to you, sir.
  20. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    Too bad they probably wouldn't use iGlasses, but Apple Glasses.
  21. Yojimbo007 macrumors 6502a


    Jun 13, 2012
    Hope Apple VR and AR materilize soon...
    They have been at it through their RD initiative for a long time. ( i know from decade old job listing)

    I bought a Sony PS4 VR sys this holiday... its fantastic.. the frontier is ready for the consumer and the mainstream!
    Everyone who has tried it just gets blown away by the experience ... to a point where they force me to take my whole system to evey party/gathering i go..
    Everyone loves it.......Kids and Adults ! It wonderful and its just the beginning.

    I hope Apple considers this as one of their priorities in their upcoming product lineup . Not just AR but VR and all derivatives.
  22. carrrrrlos macrumors 6502a


    Sep 19, 2010
    Does Apple truly believe AR is the future that the masses will embrace? Are they banking on some sort of distopian Trump world where we live underground wearing visors to escape reality? AR is cool for sure, but to invest so heavily in it seems like a reach.
  23. Urban Joe Suspended

    Mar 19, 2012
    Cook is the master of ambiguity and disinformation. Anything Apple is suspected of doing turns into a race to market for everybody else.

    I'd settle for super-quick conventional charging.

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