I often think that a big company like Apple, especially Apple, should have an innovation department with limited, novel, collectors item product releases. Just like e.g. Coca Cola in Japan or tech companies in China. Apple should release novel, experimental products, in limited numbers (for example 100,000 pieces, or 2 million, whatever) every week or couple of months (whenever ready), like - a 17" MacBook Pro - or a MacBook Pro but with 3-4 extra ports - or a MacBook Pro with touchscreen. - Or a mini iPhone. Or a black MacBook Air 2018. An Apple Pencil that works on Trackpads. A MacMini with a small, user serviceable battery. God knows what. They could do it!