...you're asking if Apple forced its employees to donate money and volunteer their time?
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Apple and Apple Employees Donated $100 Million to Various Charitable Causes in 2019
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Press releases typically fall under the category of public relations rather than marketing. One might also consider this branding.
At-risk youth get a fresh look and a fresh start
Jaz Limos, a manager at the Apple Park Visitor Center in Cupertino and CEO of Saints of Steel, helps give homeless youth a new start.www.apple.com
Marketing (or even more incorrect, advertising) isn’t really a very accurate or precise description.
It's the tiniest drop in the ocean compared to the taxes they avoid paying. It's not charity, it's marketing.
Yes, but isn't this article more about the Apple employees donating and not so much Apple?
Apple earned $64B last year, and donated $100M, which is 0.15% of earnings. If someone like me and you earned $64,000 in a year, this would be the equivalent of us donating $100. It's marketing. Who doesn't get it?
Apple didn't donate $100 million.
They matched employee donations to total $100 million.
Your point is still valid.
Volunteer= A person giving services without getting money for.
My quote was correct.
This (Apple)is spinning.
Apple isn't paying the volunteers for their time spent volunteering nor are they counting volunteer hours as part of their donation amount.
They're matching time spent volunteering with cash donations of $25 for every hour and adding that to the total employee donations 1:1.
So if I donate $100 and volunteer 10 hours, Apple donates $350. Add my $100 and Apple's $350 up and that's the amount they're talking about.
In no way do I understand why you felt the need to share the definition of volunteering, but thanks?
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Ok, so instead of giving the money to the "volunteers" they donate it, got it.
Odd way of donating if you ask me.
Don't get me wrong, I said this before, good on Apple for helping out.
It seems okay to me. If I volunteer for a charity I believe in, then that also could mean they'll be getting a check from Apple. So they get my time and Apple's money, which makes me look real good and helps the charity out.
Now, Apple could definitely donate a lot more on their own, no doubt.
Wrong. The idea that a “true donation” is anonymous can only apply to individuals. Could this be a marketing strategy for apple? Yes. Would it be the most cost effective advertising they could do? Not even close. Either way, they have a responsibility to report all the money they spend so anonymity is illegal.
Apple and it’s employee’s have donated real money to real charities, which makes a real difference. Their commitment to giving is inspiring, not to buy more apple products, but to join them in giving.
It doesn’t matter. Again, you don’t get it.
Apple is the highest tax payer in the world and follows the tax law to the letter.
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You don’t. This is the exact logic that’s wrong. And no one here knows Apple’s numbers better than me. Their earnings actually weren’t $64B either, but that’s beside the point.
How much more would you want Apple to give to the various causes so you would be satisfied?
And they have so many billions after tax that they could easily afford more than $100 million in donations.
Their earnings were $55.3 billion. Close enough to make the point.
Except they are not hiding anything. Apple is doing what is allowed by law, along with other multi-national companies.
Apple isn’t required to give a cent. That they and their employees gave what they did is generous, not stingy as some paint Apple.
So what’s that number?
You are again proving you don’t get it.
Your flawed logic is the most basic, uninspired, and repeated nonsense I preemptively spoke of in the first post I made because it was so predictable.
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Apple isn’t hiding any money. They are/were following the tax laws to the letter and doing their fiduciary responsibility as any public company should. They have since brought back that money when the tax law made sense to do so.
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Even if we ignore the premise of the incorrect assumption, how would that calculation make sense as their charitable donation amount?
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Is it marketing?
To some extend it definitely is. It's meant to showcase that the corporation has a good side. This generates good publicity and good will among consumers. Not only that, it also helps to attract future employees who wishes to do some good while working for a company. They will know that Apple will support them in their pursuit.
Are all donations meant to be anonymous? Is only donating anonymously meant you are doing good?
I agree that if every time u hand a small cash gift to a charity and you trumpet that, take a photo to share like it's a big thing...that's a no no.
However, all these charitable causes needs marketing as well. They are operating on a small budget and would definitely prefer to use whatever you donate to the causes you were supporting. So who helps them in that department? When big companies like Apple donates and publicly announces their support for a cause, it is one of the most effectively marketing tool for the charity organization. Their work becomes known to the masses and it brings attention to the causes.
Why does Bill and Melinda Gates trumpet the work they do through their foundation. Because some of the projects they take on were previously unknown to the masses. How many people living in the city understand the difficulties of the people living in Africa or some other rural areas of the world?
I think such marketing and publicity could be a win-win.
To some extend it definitely is. It's meant to showcase that the corporation has a good side. This generates good publicity and good will among consumers. Not only that, it also helps to attract future employees who wishes to do some good while working for a company. They will know that Apple will support them in their pursuit.
Are all donations meant to be anonymous? Is only donating anonymously meant you are doing good?
I agree that if every time u hand a small cash gift to a charity and you trumpet that, take a photo to share like it's a big thing...that's a no no.
However, all these charitable causes needs marketing as well. They are operating on a small budget and would definitely prefer to use whatever you donate to the causes you were supporting. So who helps them in that department? When big companies like Apple donates and publicly announces their support for a cause, it is one of the most effectively marketing tool for the charity organization. Their work becomes known to the masses and it brings attention to the causes.
Why does Bill and Melinda Gates trumpet the work they do through their foundation. Because some of the projects they take on were previously unknown to the masses. How many people living in the city understand the difficulties of the people living in Africa or some other rural areas of the world?
I think such marketing and publicity could be a win-win.
They are hiding money overseas to prevent paying more U.S taxes.
No one said they were breaking the law.
No one said they were required to give a cent.
Go argue with someone else, please.
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keeping money overseas to prevent paying US taxes is hiding it.
No one said they were breaking the law, I don’t know why you people keep referring to that.
Go somewhere else with your “bUt ThEy’Re TeChNicaLLy nOt BreAKinG AnY lAwS” please.
A stunt. That's exactly what this is, not some selfless act. Apple most likely donated money from their marketing budget.
Really don't care about the donations. Still just a fraction of the taxes they avoided around the world.
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CHEAP corporation - its breadcrumbs:
40,000,000,000 profit in one year ( 40 billion)
100,000,000 to charity ( 100 million)
Thats 0.4%. thats not charity. Thats buying some guilt release ....
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Its only 0.4 percent of profit HARDLY ANYTHING
If Apple isn’t breaking the law, take the “they are hiding money” somewhere else please. We’re discussing the amount of money donated to various causes and the anti-Apple Scrooge’s are criticizing them collectively for not giving more.
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Right and it’s .4 percent more than they legally are required to donate. And whether it’s a stunt because the money cane from the marketing budget, which is an idiotic way to view thus, or not...there are those that are grateful for getting more than $0.