AirPlay is capable of streaming lossless CD quality audio via wifi. As a result, many use it in higher end audio systems ranging from nearly every mainstream receiver brand to McIntosh and Classe components. So yeah, you can use decent speakers with it.So let me get this straight, you have expensive Amps, Speakers, to stream low quality music. Am I missing something? I would agree if you are listening to CD's or vinyl in home. The point of speakers like Beats and Echo is to stream either over wifi or Bluetooth. Cannot compare them to Sonos or Bose for high end purposes. Great value for streaming at less then $200 and you get the very impressive voice control of not only your music but many of life's essential tasks. I was not comparing Echo to Sonos and other high end systems, rather to Beats speakers. In that world, Echo is very competitive both in price point, sound, and use. Apple has all the infrastructure to do the same if not better. The purpose of this tread, for me, was to challenge Apple.
I also stream from 256 & 320k sources, and yes, they sound better when you have decent speakers.
Personally, I think Echo is a different brand of product than AirPlay or Sonos. However, I will be curious to see how well Siri works with Apple Music, but I subscribe to iTunes Match, and I can already tell it to play an artist and it will do so. Then I just hit the AirPlay button for my receiver and it will turn it on, put it on the correct input and let me control audio volume right from the iPhone. It can't get much easier and I don't have to sacrifice decent sound quality as a result of using it.
I am not surprised that Apple didn't want to use a technology outside of AirPlay or Bluetooth for Beats speakers. AirPlay and Bluetooth are already part of the iOS system and there is no point in using a different tech. If anything, they may continue to develop AirPlay and give it more direct from web streaming abilities with the Appletv.
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