Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


macrumors bot
Original poster
Apr 12, 2001

During Tuesday's media event, Greg Joswiak noted that Apple has redesigned the packaging for the iPhone 13 lineup to eliminate the traditional outer plastic wrap on the box, a change that will avoid creating 600 metric tons of plastic waste.


As shared in a tweet by leaker DuanRui earlier today, it appears that Apple's solution is one already used on many Apple accessories, involving a sticker with a tear-off strip that secures the box until it's ready to be opened.

Apple is not the only company making changes to its packaging for sustainability reasons as part of the iPhone 13 launch, with Belkin today announcing that its new lineup of screen protectors for the iPhone 13 family will arrive in packaging made entirely of recycled plastic water bottles and forest certified paper.


In addition to the packaging change, which is part of a broader internal and external sustainability initiative at the company, Belkin says the Screen Protector Applicator kits made available to retail stores to assist with installation will also transition to more sustainable materials including kraft paper, plant-based plastic liners, and soy-based ink.

Belkin's Anti-Glare Screen Protectors for all iPhone 13 models are available from Apple for $19.95, while the UltraGlass Screen Protectors with double ion-exchange strengthened lithium aluminosilicate glass are priced at $39.95.

Article Link: Apple and Belkin Reducing Environmental Impact of Packaging With iPhone 13 Launch


Jul 3, 2013
Happy to finally see the end to single use plastics in packaging. Even if it's more PR fluff pushing for 100% recycled materials is a great goal in the electronics world.

I'd like to see companies ban the use of plastic tape on cardboard packaging next as it makes fairly easily recycled cardboard a nightmare to recycle properly. If Amazon can do it so can everybody else.


macrumors regular
Oct 30, 2017
Wish they covered the whole box with a layer of paper. The plastic layer prevented dust and discoloration of the box due to the effect of the environment. Now due to this change there might be a chance the dust might make the iPhone box dirty while in stores/storage areas.

But saving the environment comes before dusty iPhone boxes. ?


macrumors 68000
May 2, 2021
Was the primary motivation behind these changes really sustainability, or was it cost savings?
100% cost. For the same reason apple removed the charging brick of the iPhone models. But still have a brick with every iPad model for some reason. For the same reason apple doesn’t offer an exchange program to take care of our old 5w chargers instead of people throwing them in the trash etc etc.


macrumors member
Sep 10, 2018
Does it really help to use recycled materials for one time use items? From what I understand, once plastic is recycled, it isn't that great to recycle again because it just becomes too fragile at that point to re-recycle it. This was years ago, hoping new recycling technology accounts for that.


macrumors 68000
May 2, 2021
Someone will still complain.
Considering the trillion dollar R&D budget apple have, it’s kind of lame when apple come with come with half assed solutions.
remove iPhone charger, don’t remove iPad chargers and remove watch charger.

makes all our bricks to e-waste, don’t offer an exchange program to take care of the old 5w chargers.

puts USB-c on the new iPad Mini for its transfer speed as the iPad Pro. Have USB c charger on the Apple Watch, have exclusively used USB-C on every Macbook for the last 5 years released. But still for some reason uses USB 2.0 lightning connector on the iPhone 13 and the cheapest iPad model… great

and have the least environmentally friendly way to repair computers


macrumors 68040
Aug 31, 2003
Wherever my feet take me…
and have the least environmentally friendly way to repair computers
I work in IT and hate how you basically have to throw away the entire device if one component dies. Sure, all the integrated and soldered in components make it thinner and lighter, but makes repairing/upgrading awful.
Last edited:


macrumors 604
Oct 17, 2014
Colorado, USA
I always tried to leave the plastic on the box to protect it. Also seems like the sticker would be easier to tamper with and make it look like it hasn't been opened when it actually has been. Not too thrilled about this change but it's not something worth caring about either. Sadly most people are wasteful and do just throw out the plastic to end up in the landfill.
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.