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Apple and Nike?

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MacRumors

macrumors bot
Original poster
Apr 12, 2001
51,581
13,207
Apple's retail site mentions a new Nike-Apple promotion:

Express. Define. Create. State.
Express yourself, define who you are, be creative and make a statement. What do your shoes say about you? That you’re a fan of USC? That you adore the color pink? With NIKE iD, you can personalize your shoes to represent you. Visit an Apple Store and ask a Mac Specialist for more details about NIKE iD.

According to one report sent to MacRumors, Apple Store employees will be wearing the Nike ID shoes in stores along with Nike tie ins (Nike website as default on Safari) in a cross promotion effort lasting until May 18th.
 

nsb3000

macrumors 6502
Jun 17, 2003
275
0
Boston, MA
Macrumors said:
Apple's retail site mentions a new Nike-Apple promotion:



According to one report sent to MacRumors, Apple Store employees will be wearing the Nike ID shoes in stores along with Nike tie ins (Nike website as default on Safari) in a cross promotion effort lasting until May 18th.

I don't know...Apple and Nike? Is this really a good thing?
 
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SilentPanda

Moderator emeritus
Oct 8, 2002
9,992
31
The Bamboo Forest
That for some reason just... it doesn't "bother" me... but... it's like it's okay with me but sorta weird... I'm not really sure I understand "why?" is what I'm getting at.
 
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evolu

macrumors regular
Dec 10, 2002
232
0
LA la land...
another intelligent strategic marketing partnership from apple!

Pepsi, HP, Nike, etc - all companies with strong brand identities (like apple).

It's always good to share like a minded customer base.

nice work apple.
 
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Namacste

macrumors newbie
Nov 5, 2003
17
0
Is this the same NikeID as...

A couple of years ago you could go on Nike's website and personalize your sneaker. Some guy wanted to put "Sweatshop" on his, but Nike wouldn't let him...
 
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nagromme

macrumors G5
May 2, 2002
12,546
1,196
I can't say I care for Nike much. Those 9-year-olds on a dollar a week do make great shoes though! :rolleyes: Strategically I realize Nike is a popular brand... I wonder what Apple gets out of this--how Nike will promote Apple?
 
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nagromme

macrumors G5
May 2, 2002
12,546
1,196
Just Do It

There was some Shockwave thing on Nike's site a year or two ago--a contest to make your own Nike music video with some canned clips and music in a very simple little interface.

I DID put something about sweatshops in mine :)
 
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TEG

macrumors 604
Jan 21, 2002
6,577
59
Langley, Washington
First off I must say that I do not currently own a pair of Nike Shoes. The reason I don't were them is not because they are made in 3rd and 4th world countries, by workers being paid handsomely by that countries standards, or because others don't like them, I don't were them currently because I cannot afford them. I have owned them in the past, and will in the future, but I wait until they are $35.99 at the NEX or K-Mart before I'll buy them. No athletic shoe, or most shoes for that matter should cost more than $50. My dad has a pair of RBK White Sneakers, and has been wearing them for 4 years, and they are barely worn, and only cost $35. So if you want to spend $100+ on shoes be my guest, but personally I'd like my money to mean something. That is why I'm saving for a PMG5 4Ghz.

TEG
 
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newbie17

macrumors newbie
Jan 15, 2004
6
0
too bad

Hmmm- that sounds like a bad move. Besides all the other good things about apple, I thought they attracted a kinda 'think different--think for yourself' crowd. The kind that sort of shuns places Nike, which uses sweatshop labor. Maybe its a superficial, well-marketed attraction, but I thought it was there intentionally. I guess that's a segmet they can afford to lose. :rolleyes:
 
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atari1356

macrumors 68000
Feb 27, 2004
1,582
32
Sounds weird... I think we're only getting half the story here. Is Nike going to cross-promote Apple in some way?

Not that I really care, I prefer Vans :cool:
 
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jsw

Moderator emeritus
Mar 16, 2004
22,909
41
Andover, MA
First, before we go too far down the "Nike is bad because they use sweatshops" road, I think we need to be certain that Apple sells no products which are made in (or include parts made in) other countries where the labor standards are more, er, "loose" than here. I'd be happy to listen to ranting posts from people who buy and/or consume only those products which are exclusively made by happy, well-paid people. Of course, it might be hard to post such a reply, since I'm not sure any computers would fall into that category. I'll try looking outside for smoke signals.

Anyway, I think it's a good move if it gets people into the Apple stores and gets them to buy Apple products as a result. If all it does is get people to buy Nike products, then it's a bad idea. I guess we'll see. As it is, when I go to the mall with my wife and daughter, the Apple store is really my only refuge. Now, at least, I can get shoes while I'm there. :)
 
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Kid Red

macrumors 65816
Dec 14, 2001
1,407
129
How is Apple advertising a bad thing? How is Apple partnering up with the #1 shoemaker a bad thing? How is Apple partnering up with any number of MAJOR corporations in any way a bad thing?

People, the only way for Apple to ever climb out of the cellar is for more then 25 million people to know about macs. It's more of today's youth to know about macs and that there is an alternative to that grey/beige box their parents bought at Costco. We need to be mainstream, to have mainstream appeal. To do that, we need to join the mainstream crowd and McDonalds, Pepsi, Nike all represent that.

How is that a bad thing? The more Apple does this, the greater then improve their odds of surviving long enough to maybe make some leaps forward in terms of market share. The iPod is their trendy appliance, but what else? Computer sales have sucked and still suck, they need more people interested in their machines. You do that by getting into the public eye, looking like a mainstream alternative, a better alternative. How is that a bad thing?
 
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autrefois

macrumors 65816
Oct 22, 2003
1,392
1,154
Somewhere in the USA
jsw said:
First, before we go too far down the "Nike is bad because they use sweatshops" road, I think we need to be certain that Apple sells no products which are made in (or include parts made in) other countries where the labor standards are more, er, "loose" than here. I'd be happy to listen to ranting posts from people who buy and/or consume only those products which are exclusively made by happy, well-paid people. Of course, it might be hard to post such a reply, since I'm not sure any computers would fall into that category. I'll try looking outside for smoke signals.

Anyway, I think it's a good move if it gets people into the Apple stores and gets them to buy Apple products as a result. If all it does is get people to buy Nike products, then it's a bad idea. I guess we'll see. As it is, when I go to the mall with my wife and daughter, the Apple store is really my only refuge. Now, at least, I can get shoes while I'm there. :)

I've long wondered about Apple's record since some parts are apparently made in China, if I'm not mistaken. I'd appreciate it if anyone does have facts about Apple's record to let us know.

But Nike is basically THE symbol of sweatshop labor. Everyone knows it, even if they buy Nike shoes anyway (which I never have and never will, btw). So this promotion says that Apple is willing to be associated with a company notorious for making poor little children slave away for next to nothing.

I don't buy from companies that I know force children to work. I can't guarantee that nothing I buy came from child labor, but I avoid any companies that I know are involved in such horrible things. I hope I don't have to add Apple to the list...

Ignoring children's livelihood for a moment, I also don't see what Apple gets out of this specific deal. Maybe Steve just gets a kick out of giant corporations wanting to be associated with Apple now. Maybe just he wanted free shoes for his kids?
 
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jsw

Moderator emeritus
Mar 16, 2004
22,909
41
Andover, MA
Perhaps Apple's changing their logo...
 

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wdlove

macrumors P6
Oct 20, 2002
16,568
0
If this promotion with Nike will help Apple then I am in agreement. Will definitely have to check this out.
 
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nagromme

macrumors G5
May 2, 2002
12,546
1,196
I'm not pointing fingers at Nike alone... I'm sure any electronics company--Apple too--has some things going on overseas (with suppliers at the very least) that don't bear scrutiny.
 
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sw1tcher

macrumors 68020
Jan 6, 2004
2,005
3,198
Namacste said:
A couple of years ago you could go on Nike's website and personalize your sneaker. Some guy wanted to put "Sweatshop" on his, but Nike wouldn't let him...

Yup. You can read about it here
 
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titaniumducky

macrumors 6502a
Nov 22, 2003
593
0
How is Apple involved with this Nike iD thing at all...

And what's in it for Apple...

I'M SO CONFUSED - AGGH :mad: :confused:
 
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