Why did he call it "WiFi Mobile Device" instead of iPod?
Silly little monkey! People want iPods not "WiFi Mobile Devices," if you try to rebrand it like that you'll kill it.
Cause your the silly monkey....or at least naive. He is positioning the ipod touch as a wifi mobile device for the future. Because that is where the future is going. So he is making sure that is where is product line is migrating. Read up on the market trends man.