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Apple Announces 2016 Apple Music Festival in London

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Apr 12, 2001
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Apple today announced its 2016 Apple Music Festival, a free annual concert series that will see big name artists performing at the London Roundhouse. This year's event will take place from September 18 to September 30.

Apple Music Festival 10 returns to London in September for 10 exhilarating nights of live music. Residents of the UK can win tickets to the gigs. Apple Music members around the world can watch the performances for free. Ticket applications will be opening soon. Follow @AppleMusic on Twitter and Snapchat for up-to-the minute information and join the #AMF10 conversation.
In 2015, Apple made some significant changes to the festival, which was called the iTunes Festival in the years before the launch of Apple Music. Prior to 2015, the event lasted for a full 30 days, but was scaled down to 10 days with the revamp. Apple also now offers the music festival performances live and on-demand in the Apple Music App.

Though this is the second annual Apple Music festival, Apple has been holding the festival for a total of 10 years, so 2016 marks the 10th anniversary music event.

For the 2016 Apple Music Festival, Apple has not yet announced the acts that will be performing. Unveilings will be done gradually in the weeks leading up to the event, with most new information coming from Beats 1 Radio.

Article Link: Apple Announces 2016 Apple Music Festival in London
 
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Sirious

macrumors 65832
Jan 2, 2013
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Glad they've recognised 10 years of the festival - gives me good hope that they will definitely recognise 10 years of iPhone next year and do something about it :)
 
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2457282

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Dec 6, 2012
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wait till thursday or friday for that annoucement ;)
I know we are both saying our comments in jest. However, it does seem strange that Apple would have a festival during the launch of the phone. But who knows, maybe there is a strategy to leverage the festival as part of the launch propaganda machine.
 
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Stig McNasty

macrumors regular
Sep 18, 2007
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Just because it's 'London again' don't go thinking that all us UK residents swan into these gigs. I've applied for about 75% of al the gigs over the entire last ten years and haven't had even one ticket. I guess they all go to the VIPS, influencers and Appleratchiks.Hey ho.
I'm hoping that V2A get the gig (well, they are playing Wasteland Weekend) ;) That'd scare the ****e out of Camden! http://www.v2a.co.uk
 
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npmacuser5

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Apr 10, 2015
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Completely predictable...

Apple still trails Samsung in the product category. Yet the Cupertino Companies saving grace is the cult that Steve built.
The problem I have with all Samsung Products, they throw technology, design, and integration against the wall, hoping that some of it sticks.
 
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Chupa Chupa

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Jul 16, 2002
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Glad they've recognised 10 years of the festival - gives me good hope that they will definitely recognise 10 years of iPhone next year and do something about it :)

Not sure I understand your excitement there. 10 is a number and irrelevant other than it's the 10th one. What matters is the quality and assortment of talent. Apple can hype the 10th anniversary all it day long, but if, say, Nickleback is the headliner, the fact Apple promoted the 10th anniversary is just mindless PR crap.

Same goes for the iPhone next year. It can bring out the Rockettes, the Houston Rockets, 1 million bottle rockets synchronized to Rocket Man. If the phone isn't a total redefinition of a smart phone, the way the first one was, you can have your carnival. I want an amazing phone that engineers and designers didn't, er, phone in, which seems what Apple has been doing the last couple of years.
 
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TonyC28

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Aug 15, 2009
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I wish I cared as much about music as Apple seems to think everyone does, or as everyone actually does. I must be getting old.
 
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lunarworks

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Jun 17, 2003
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Completely predictable...

Apple still trails Samsung in the product category. Yet the Cupertino Companies saving grace is the cult that Steve built.
I just saw Samsung's logo all over the Olympics for the last two weeks. Being a "Worldwide Sponsor" of the Olympics is probably 50x more expensive than throwing a bunch of free concerts.
 
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