Apple Announces Ads Are Coming to Apple Maps

[MacRumors]

As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer."

Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app.

"Ads on Maps will appear when users search in Maps, and can appear at the top of a user's search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what's trending nearby, the user's recent searches, and more," says Apple.

Similar to the ads that are already shown in App Store search results on the iPhone and iPad, ads in Apple Maps will have an "Ad" label, and Apple promises strong privacy protections. For example, Apple says a user's location and the ads they see and interact with in Apple Maps are not associated with a user's Apple Account.

"Maps with ads is just as private as Maps without ads," says Apple. "Where you go and the ads you see and interact with are not associated with your Apple Account. Personal data stays on your device, is not collected or stored by Apple Ads, and is not shared with third parties."

The introduction of ads in Apple Maps will obviously help to further increase Apple's services revenue, but the move will disappoint some customers.

Businesses will be able to set up ads in Apple Maps via the new Apple Business platform. More details are available on Apple's website.

Article Link: Apple Announces Ads Are Coming to Apple Maps

 

[surferfb]

This is bad and Apple should feel bad.

 

[MacUserFella]

And so begins the rise of more Freemium apps

 

[LionTeeth]

This is wild. It's officially crossing some sort of line that is very unlike Apple.

EDIT: maybe it will go full circle and it'll be time to get a nice Garmin unit. They still make them and by all accounts they are excellent.

 

[SpotOnT]

This is so sad.

 

[OnePieceIsReal]

Soon we are to get ads on homepage on iOS lol, at least I get to use maps me app lets you download maps and still use gps for it

 

[marblesbarkley]

This makes Apple feel cheap.

 

[cynegils]

Because net profits of $97 billion in 2023, >$100 billion in 2024, and $112 billion in 2025 is simply not enough.

Honestly, who could live which such meager income?

 

[RecentlyConverted]

Classy.

 

[onedrunkhorse]

I kinda can't wait for ol Timmy to retire.

 

[840quadra]

Are services revenue not hitting marks?

If the ads are just suggestions, or highlighted pins for similar places as my search, I guess I am somewhat ok.

No ads, is one of the reasons I like Apple Maps (when it actually will load properly) over that of Google. IF I am searching for Sushi and get a HUGE pin for Burger King, well, I may as well go to Google Maps for the same experience, and better live data on how busy a place is..

 

[cipher29]

"Your iMessage is just as private as it was before - we never sell your messages or contacts to anyone!"

"This message was brought to you by Carls Jr".

Fast forward 5 years and this non-sense will be across all Apple Services.

 

[JoeSilver]

Yes, Apple should offer its services for free. How dare they charge their users!

 

[M4irmidnight]

As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer."

Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app.

"Ads on Maps will appear when users search in Maps, and can appear at the top of a user's search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what's trending nearby, the user's recent searches, and more," says Apple.

Similar to the ads that are already shown in App Store search results on the iPhone and iPad, ads in Apple Maps will have an "Ad" label, and Apple promises strong privacy protections. For example, Apple says a user's location and the ads they see and interact with in Apple Maps are not associated with a user's Apple Account.

"Maps with ads is just as private as Maps without ads," says Apple. "Where you go and the ads you see and interact with are not associated with your Apple Account. Personal data stays on your device, is not collected or stored by Apple Ads, and is not shared with third parties."

The introduction of ads in Apple Maps will obviously help to further increase Apple's services revenue, but the move will disappoint some customers.

Businesses will be able to set up ads in Apple Maps via the new Apple Business platform. More details are available on Apple's website.

Article Link: Apple Announces Ads Are Coming to Apple Maps

Starting to really dislike Tim.

 

[steviewondercansee]

well? how do you expect Maps to get better if you don't have any money to pay for the improvements?

maybe stop complaining and enjoy new features you'll get that is paid for from the ads you can just mentally ignore. it's not hard.

really getting tired of the whole "but but but Apple is worth a trillion dollars!". that's not how it works 🤦‍♂️

 

[Adam-Jobs]

Good news. We needed a competitor to Google.

 

[mansplains]

This is wild. It's officially crossing some sort of line that is very unlike Apple.

EDIT: maybe it will go full circle and it'll be time to get a nice Garmin unit. They still make them and by all accounts they are excellent.

But the Garmin won’t give you extremely valuable and relevant information like five year old yelp reviews

 

[tobaconornot]

So sick of the ****ing greed of these damn corporations!!

 

[F23]

Introducing Apple Maps Plus, now with AI, Siri can use the power of AI to remove ads. We think you're going to love it.

 

[FatLouie]

Apple fails again. As it is, Apple Maps is about the worst of the available options, and I do not use it, so the impact on me is pretty much zero. But, Apple has become the equivalent of Google in business practise.

No honor left at Apple.

 

[OnePieceIsReal]

This makes Apple feel cheap.

It really does I have been a long time android user switch app on iPhone X never went back but now apple making it feel like that high price not paying for the service with really bad OS updates and bugs and I honestly do miss Bixby lol it worked better than Siri

 

[james yates]

As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer."

Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app.

"Ads on Maps will appear when users search in Maps, and can appear at the top of a user's search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what's trending nearby, the user's recent searches, and more," says Apple.

Similar to the ads that are already shown in App Store search results on the iPhone and iPad, ads in Apple Maps will have an "Ad" label, and Apple promises strong privacy protections. For example, Apple says a user's location and the ads they see and interact with in Apple Maps are not associated with a user's Apple Account.

"Maps with ads is just as private as Maps without ads," says Apple. "Where you go and the ads you see and interact with are not associated with your Apple Account. Personal data stays on your device, is not collected or stored by Apple Ads, and is not shared with third parties."

The introduction of ads in Apple Maps will obviously help to further increase Apple's services revenue, but the move will disappoint some customers.

Businesses will be able to set up ads in Apple Maps via the new Apple Business platform. More details are available on Apple's website.

Article Link: Apple Announces Ads Are Coming to Apple Maps

Looks like TomTom will be getting some of my business.

 

[jonnysods]

We're running out of safe places if they are going to start pumping ads.

 

[MayaUser]

So if you want Maps with no ads...pay monthly subs

 

[antnythr]

Weird, I recall so many people here claiming that Apple wasn't in the Ad game because they make high end devices that we pay a premium for.