Ad-Free Experience should be added as a feature to Apple One subscriptions. Anyone paying for that monthly subscription should not be subjected to ads in any of Apple's apps.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Announces Ads Are Coming to Apple Maps
- Thread starter MacRumors
- Start date
- Sort by reaction score
Jarman74
macrumors 6502
Don’t you find Apple Maps - aka TimTim - compelling enough? 😜
Jumpthesnark
macrumors 68000
Really wish they were more transparent with letting people know what's going on when they eventually look at these ads. Maybe instead of a "Suggested Places" section, which makes it sound like some third party or user reviews are the reason it's there, they should simply call it a "Sponsored" or "Paid Advertisement" section.
Google Maps generates a lot of revenue from ads in maps and can invest hundreds of millions into making Google Maps better.
Apple Maps doesn't have that same budget. How do you expect Apple Maps to get as good as Google Maps when Apple doesn't invest the same amount as Google Maps?
They aren’t. Which is why the ads aren’t specifically targeted at you but a broad range of users instead. Most data collected is anonymized, unlike Meta, Amazon, and Google, who are hyper-targeting their users.
Starfia
macrumors 68000
Hoping everyone from the MacRumors community will join me next Saturday at 7:00 PM at The Honeyed Hen!
Directions in the Maps app.
Directions in the Maps app.
jz0309
macrumors P6
I'm not liking it either, but for one I will have to see how its implemented and how it impacts me.
And the only way for Apple to "feel bad" is to provide feedback directly to them.
So someone should craft a message that people can just copy/paste into the Apple feedback website.
Interesting that it doesn't come to Maps on Mac ...
Dirk Pieters
macrumors 6502a
surferfb
macrumors 68030
Through the money I give them for their hardware. We pay a premium for Apple devices over Android devices because (at least we were used to be told) we are not the product.
People on MacRumors used to mock Android users for stuff like this. I defend a lot of stuff Apple does that is unpopular here (one App Store, no sideloading, restricting third-party access), but this cheapens the platform for literally zero consumer benefit.
It's possible they'll use the increased Services revenue to continue to build out a selection of lower-margin hardware, of which the new Neo is an example.
We don't know, but running Maps has got to be expensive and should somewhat pay for itself.
It sounds like the way Ads will be inserted is reasonable and not intrusive, so I'm not against it.
Google makes on average $50 from a user using Google Maps with ads across several years.
how much of the $ price a user pays for iOS goes towards the Maps revenue? Not $50.
Time to move to some other map apps. I've seen Osmand, Comaps, Organic Maps.... they seem to be all based on OpenStreetMaps. I guess they'll have less bell and whistle than Apple Maps but if they don't have ads and can bring me from A to B and assure I'm not late stuck in trafic or whatever... it works for me.
I'm going to give them a try before this summer....
I'm going to give them a try before this summer....
Scooby_Snacks
macrumors member
You paid for the device that runs it. That’s hardly “free.”
cateye
macrumors 65816
Thank god, someone's got their priorities in order: It's not what I want, we should all be thinking about how we can be vessels for what Apple wants.
There's a continuum, of course. It started with those stupid logo stickers—encouraging consumers be free billboards for the brand. It ends with devices we own being activated to deliver further revenue end-points, in perpetuity.
Maybe, stevie, you can lobby for laws to be passed to make sure malcontents like me don't route Apple's ad network domains to null at the firewall. Call it stealing, even. Because that's the logical conclusion of your reasoning.
...or instead, we can reclaim ownership of what's ours and stop being passive meatbags for every line-must-go-up-brrr CEO excess.
"Apple must invest into maps more than Google Maps to make it better than Google Maps without the revenue of Google Maps" is a terrible business decision.
The best way to stop this is some sort of organised and automated way to boycott any business that places an ad on the map. Perhaps people could subscribe to a "blacklist," and then the blacklist is maintained by some small server that systematically queries the map app.
I say "subscribe," but really it would be more like "buy me a coffee if you like this."
Think about how "Pi Hole" works. After you set it up, you just don't see ads on your devices. So you make a "blocklist" based on ads placed on Apple Maps.
Whatever the technical details, the only way to fight this is to make businesses afraid to place ads for fear of being digitally erased from the Internet. It does not need to even work that well, just well enough.
I say "subscribe," but really it would be more like "buy me a coffee if you like this."
Think about how "Pi Hole" works. After you set it up, you just don't see ads on your devices. So you make a "blocklist" based on ads placed on Apple Maps.
Whatever the technical details, the only way to fight this is to make businesses afraid to place ads for fear of being digitally erased from the Internet. It does not need to even work that well, just well enough.
So nothing will differentiate Apple from Google now. Even the Google products have better quality.
iEn********ation - brought to you by Apple. As presented in the linked video.
Ads is a curse on many things, and makes the statement "we're not in the premium market anymore - we're selling you as a product!".
Ads is a curse on many things, and makes the statement "we're not in the premium market anymore - we're selling you as a product!".
And you see two ads before the list even starts. It’s why I stopped using Google Maps.
Let's all think about how you can get a free MacBook Pro if Apple would just simply donate it. Gosh! Why aren't we pushing this idea?!
Apple literally explained they are not positioning the customer as the product.
Anonymous data will likely feed back to advertisers, not specific customer data.