Perhaps, those that consider the APR high, are those that would be carrying balances, and / or don’t have premium cards to compare.
There’s different cards for different purposes / perks / strategies. Personally, I see Apple’s new card is a good offer and am looking forward to being able to remove all plastic cards from my wallet, as it joins my Chase and AMEX metal cards. Aside the monthly 0% balance transfer offers, there is no real point to a Barclays Apple card (if capitalizing on purchase protection, and extended warranties of other cards).
Those with Barclays’ Apple card have probably seen their monthly statement that reflects their standard purchase APR. Mine is 29.24%, yet my credit history is flawless, I have 2 inquiries or less on each credit report, utilization average is always under 10%, and my credit rating is “excellent”. Smh. Apple’s card is a much better casual purchase card.
This will not be widespread, as I’m willing to bet you will need a minimum 700 credit score to get one.
I’m hoping it’s a 720 minimum, so it’s even less widespread, and maybe Apple can offer premium features. But let’s be real, this is really a push for more people to faithfully use Apple Pay, so I imagine Apple wants the card in the hands of as many people as reasonably possible. *sighs*
I am still a little confused with the Goldman choice... Not so much because people think they are evil, but because they don't really have much experience in the commercial bank space.
That is the very reason to go with them. By creating new business for Goldman, they have created a relationship where all their needs and desires are met. They could create the model unobstructed by tradition, and Goldman would be grateful / appreciative. The current relationship with Barclays is not very accommodating. Still, their relationship with Barclays might continue, for customers that can’t afford Apple devices or need / want to pay it off over time, and they’ll get appropriate high long-term interest rates. But for Apple card members, there’s greater focus on / emphasis in knowing what minimal payments translate to, so it’s geared towards those who’d not carry balances, and motivating others to pay off balances faster. Therefore the new Apple card is not really a customer financing vehicle (like how a 0% Apr card is). If Apple completely removed the 0% apr card, many people could never afford Apple devices and they’d lose potential customers.
How bout screw the credit score and just pay cash ?
When reaching a certain level there’s many things pure cash can’t buy, and good credit is necessary, especially in business. All governments know this with country debts. Even getting apartments requires decent credit in many regions. Why would anyone rent to someone with no history of paying on time? Some take the risk, many wouldn’t.
Is it secured? How do they determine your credit limits?
Probably not secured, as generally secured cards aren’t really credit cards. They’ll probably determine credit limits based on credit scores. But considering their no late fees, no overages, etc. it’s possible this might be an unlimited card (soft limit), akin to AMEX unlimited / charge cards without a credit utilization portion being reported. It aligns with Apple’s “customer privacy” perspective, if the card will be reported at all. In a way, Apple not penalizing customers for paying late, goes against reporting to credit bureaus that they were late. It’s like saying “don’t worry about paying late, we’ve got you, we’ll only report you to the authorities.”
Does Apple care to report it at all? Not all companies report to the bureaus. For a long time Affirm did not at all, and even now they only report to Experian, they don’t care about the rest.
Nobody checks that anymore, at least here in this country.
In New York city, many still look at the back of the card, but when they see it’s not signed they don’t care. In my experience, it’s common for New Yorkers to not sign their cards (giving people the ability to forge a signature by example is frowned upon in such a busy city). I’ve only been asked once about 10 years ago, in Miami. The person said I needed to sign my card, and I said bluntly, “I’m not signing it, a signed card is a problem for a New Yorker.” They just processed the transaction. *shrugs*