With the sole exception of TouchID, it really does look quite similar.
- Same merchants, because they all have NFC.
- Same token based hiding of account numbers.
- Partnerships with retailers for loyalty programs and gift cards.
- API to allow developers to embed payment.
- Same method of entering new card, including taking photo.
- Same ability to remotely disable.
I saw nothing really unique or new in the presentation or explanation, but perhaps my horrible connection made me miss something. I just hope Apple can handle NFC payments better than they handle video streams, and that they realize that they cannot take down their payment site to update it like they seem to have to do with all their other servers.
Nothing different? You aren't paying attention.
Google Wallet stores your account information with Google on Googles servers. Google has access to your payment information.
Apple Pay stores your account information only on the device using the secure enclave. Apple doesn't have access to your payment information.
Google's security uses a PIN, which anyone can use if they learn it.
Apple security requires your TouchID fingerprint, far harder to steal.
Google DOES NOT tokenize payment info. Payments are made using a virtual pre-paid card, one per user, whose info is transmitted to the merchant. It does add a layer between the merchant and your actual card but its not unique per transaction like Apple Pay is. And that's because:
Google Wallet is built on top of the existing payment infrastructure and simply hides the interactions from you. As I understand Apple worked directly with payment providers to operate as a payment processor and worked out unique deals based on the reduction of fraud they believe the new system will be able to accomplish.
Both Google Wallet and Apple Pay are US only at the moment. However Google has had since 2011 to work out international payments and has yet to do so. Apple has not yet announced plans to go international but I'd put my money on Apple going international before Google.
Just because some of the user facing elements are similar doesn't mean the nuts and bolts underlying each payment system are the same. What we have here is a repeat of a now common pattern. Someone does something first, it sort of works, but its limited and not always the most elegant. Apple comes along after and does it right, it works better, and more broadly.