Just an update, Apple is NOT using tokenisation from their own page -
http://www.apple.com/apple-pay/ - they are using a virtual account number, just like Google, though with bank participation. What makes no sense is how this can work WITHOUT Apple knowing what you purchase. Who holds these virtual account numbers? Apple isn't making something clear.
P.S. if you look closely it says Apple doesn't SAVE details of your transactions. So it sounds like they are providing virtual accounts, just offering a better privacy policy than Google. In which case - who cares? And the only reason for using the secure element instead of HCE then is so transactions can occur without a data connection (Google Wallet needs a data connection in its current iteration).