Then it doesn't make sense. If I can only watch the limited library that iTunes has after paying the same as a DVD and getting lower quality - why would anyone want this over buying the actual DVD -
There lies this concept's fatal flaw. While the iTunes/iPod pairing was a quantim leap over CD players, the same cannot be said for itunes movies and AppleTV. HP at least had presence in mind to embed their media extender hardware into T.V.'s.