Exactly, it's pointless. If anyone in the UK buys it they need their head examined.
Apple is obviously unaware that we have Sky+ here which does a hell of a lot more than show my photos on my telly.
This is a greater concern for the UK;
USA tech specs;
Video formats supported: H.264 and protected H.264 (from iTunes Store): 640 by 480, 30 fps, LC version of Baseline Profile; 320 by 240, 30 fps, Baseline profile up to Level 1.3; 1280 by 720, 24 fps, Progressive Main Profile. MPEG-4: 640 by 480, 30 fps,
now the UK specs;
Video formats supported: H.264 and protected H.264 (from iTunes Store); up to 1.5 Mbps, 640 by 480, 30 fps, LC version of Baseline Profile with AAC-LC audio up to 160 Kbps in .m4v, .mp4 and .mov; up to 768 Kbps, 320 by 240, 30 fps, Baseline profile up to Level 1.3 with AAC-LC audio up to 160 Kbps; MPEG-4 up to 2.5 Mbps, 640 by 480, 30 fps, Simple Profile with AAC-LC audio up to 160 Kbps
Note the lack of HD formats in the UK model. I assume this is just a software issue and the hardware is the same. We must look at this product in relation to the xbox 360 hooked up to the connect 360 software, which at the moment is doing everything Apple TV can do and in high def resolution. Apple, you need to move faster in Europe or you will miss the boat.