I disagree with that.
It's not really much better than the Galaxy Gear that came out last year (which was a pretty stilted design, albeit with high quality finish and material), except far more customizable. They are very different in physical form and feel, but both rely on a very tech-centric design language that does not translate well into real-life aesthetics.
They both look like generic gadgets that are adapted into watch forms, with fine finishes, but overall form is quite bland and lacks any stand-out appeal and elegance of real designer items.
Something like this:
Image
Would have been a far more elegant and enduring design, that does not rely on whims of fashion trends. Obviously some interactions with the device would have to be rethought, and to be less like a smartphone.
Fair point. I think, like with many products, it will get better. This is generation 1 of the Apple Watch and future models are bound to bring a more relevant design in the future.