Apple Announces 'FineWoven' Material, Will No Longer Make Leather Accessories

[MacRumors]

Apple has announced a new textile it's calling "FineWoven," which is made of 68 percent post-consumer content and is overall more environmentally friendly compared to the company's previous line of leather accessories. Apple confirmed it will no longer use leather for new Apple accessories, starting today.

FineWoven Apple Watch bands will be available for purchase, along with a collection of all new Hermés bands and new Nike bands. All of these new Apple Watch band accessories were made with sustainability in mind.

Article Link: Apple Announces 'FineWoven' Material, Will No Longer Make Leather Accessories

 

[_Spinn_]

Not sold on these.

 

[izyreal]

Great opportunity for Chick-Fil-A co-branding!

 

[erikkfi]

Nobody should've doubted that the "FineWoven" name was real, given Apple's troubled branding history post-Steve.

 

[jjpiv]

I'd need to feel the material. Regardless, removing leather from the product line is a positive step.

 

[Antoniosmalakia]

If you’re gonna kill a cow anyway, you might as well make a watch strap or phone case out of the leftovers.

 

[Gengar]

I'm glad I got a few leather links before they're discontinued.

 

[groove-agent]

The rumours were wrong thinking the band connection type was changing. I'm glad they were wrong because I have a lot of money invested in the current bands.

I don't know if the new Apple Watch has inspired me to upgrade. The "double tap" is useful, but not "must have" IMO.

 

[Siliconguy]

Recycled polyester most likely. If it was cotton, linen, or rayon they would have played that up.

 

[jjpiv]

If you’re gonna kill a cow anyway, you might as well make a watch strap or phone case out of the leftovers.

When can we quit cows?

 

[sracer]

...and these will be more expensive than their leather counterparts...
cue Jony Ive...
"these FineWoven accessories are handcrafted by Nepalese artisans, using the very finest of recycled plastic bottles. using looms made of aluminium."

 

[MyiBill]

I miss Steve

 

[tcphoto1]

I didn’t realize that leather was so evil, the vegans must be trying to take over everything. As stated above, what happens to the hide after a cow is butchered?

 

[wlossw]

When can we quit cows?

When they stop being delicious, and useful (milk, meat, leather) and when alternatives are proven to be safe, economical and not worse for the planet.

 

[AppleUser2]

If you’re gonna kill a cow anyway, you might as well make a watch strap or phone case out of the leftovers.

Thankfully your illogical statement (do the research RE value of leather vs meat) is irrelevant. Apple have made the right choice and started today.

 

[sunapple]

3rd party makers will be very happy, good for them.

 

[scaramoosh]

Well that sucks

 

[robbietop]

"We have decided to completely remove the option of choice. You will buy what we sell you or you'll have to go elsewhere! It saves the environment and is climate friendly."

Saves the environment = saves money, makes our investors pat themselves on the back in their megayachts and private jets.
Climate friendly = it still comes in a cardboard box you throw away immediately after opening.

Bummer, because Apple always had the best MagSafe cases. Double bummer, because this is just passing the buck onto third party leather accessory makers, who will now see their sales increase by factors of 10, spreading climate hazards thin so you can't see them. Nomad, BlackBrook, etc.

 

[Stiksi]

Good, the leather link barely has any leather in it and wears through in a year. There are 3rd party leather straps that aren’t throwaway fashion. Get one of them instead.

 

[seek3r]

I liked the leather, and calling it unsustainable is deceptive given it’s basically the byproduct of meat production. I hope this material has a good feel to it to replace the leather, and at least it’s mostly recycled

 

[brandoman]

When can we quit cows?

Hopefully never. They're quite tasty.

 

[ScholarsInk]

If you’re gonna kill a cow anyway, you might as well make a watch strap or phone case out of the leftovers.

Leather is a form of recycling. (It’s surprising how many people don’t realize that even the highest and leathers are using the leftovers of agriculture.)

Pleather will always turn into pure waste and isn’t biodegradable. Awful move from Apple here, pandering to ignorance.

 

[jjpiv]

When they stop being delicious, and useful (milk, meat, leather) and when alternatives are proven to be safe, economical and not worse for the planet.

Methane emissions are terrible for our collective future. That's not to mention the amount of water and land required to sustain cattle that takes away from other species. The reasons you've listed show a preference for an industry that is fundamentally destructive. So, suggesting that a solution needs to be economical is ignorant of the costs associated with maintaining the status quo.

 

[jjpiv]

Hopefully never. They're quite tasty.

That's a poor reason for perpetuating a destructive industry.

 

[NufSaid]

Leather (and cows) are BENEFICIAL for the environment and Apple is just pushing this silly environmental and vegan lie.

I love the feel of leather - that said - I have enjoyed the ultra band I have.