Not only tariffs and taxes. Basic iMac costs $1299 in USA. Adding around 72% (60% plus ICMS) from importing and local taxes, this turns into USD 2234,28. The exceeding USD 750,00 appears to be "the Brazil cost" which includes low scale, protection to exchange volatility and "whatever can harm Apple margins".
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The fair price of the low end iMac should be a maximum of $2300,00 here.
There are all sorts of protective tariffs and taxes in Brazil. So prices are meaningless for comparison with other countries. It is apple with oranges.
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I'm too lazy to do it, but someone should dig up an old discussion thread from back when Apple released that first iMac without a floppy drive. I'm sure it would read *exactly* like this one.
Everyone freaked out, external floppy drives were still available, and the colored iMac went on to be a massive success. A few years later, floppies were gone for all intents and purposes.
You're losing your built-in optical drive sooner or later. Get used to it.
While it is tempting to equate the current optical drive exclusion with the floppy drive decision in 1998, they are not the same. CDs will still be used by millions over the coming years (especially by older farts like myself) because it is the standard in the music industry.
CD use is indeed declining and will eventually die, but it will take quite a long time. And not over the next five to six years which are relevant to many current potential buyers of iMacs.
Pedro