Apple Announces Macro Photography 'Shot on iPhone' Challenge

[MacRumors]

Apple today announced the 2022 "Shot on iPhone" challenge, encouraging users to submit impressive photos shot with the iPhone 13 Pro and iPhone 13 Pro Max's macro mode.

To enter, users must share their macro photos on Instagram, Twitter, or Weibo with the hashtags #ShotoniPhone and #iPhonemacrochallenge. In the caption, users should note which model they used to capture the image. Apple is also accepting entries via email at shotoniphone@apple.com.

Entrants can submit unedited macro photos straight from the camera app, but photos edited through Apple's Photos app or third-party software will also be accepted. Participants must be 18 years of age or older, and the challenge is not open to Apple employees or their immediate families.

• iPhone 13 Pro: How to Shoot Macro Photography

When submissions close, a panel of expert judges will review the photos from around the world and select 10 winning entries. Winning photos will be celebrated on Apple's Newsroom, website, Instagram account, and more. Apple also said that winning photos may appear in the company's digital campaigns, such as in Apple Stores or on advertising billboards.

Submissions are open from today until February 16, 2022. Winners will be notified on or close to April 12, 2022.

Article Link: Apple Announces Macro Photography 'Shot on iPhone' Challenge

 

[Justin Cymbal]

Macro photography on the iPhone 13 Pro is definitely a game changer

There are a lot of videos on YouTube that I’ve watched on how to improve your macro photography

I’m glad that Apple is doing this challenge! I’m definitely going to look into submitting a few of my photos

 

[icanhazmac]

To enter, users must share their macro photos on Instagram or Twitter with the hashtags #ShotoniPhone and #iPhonemacrochallenge.

Shame that Apple can't receive submissions for their own promotion directly.

Edit: Apple submission email added in an edit.

 

[madmin]

Shame that Apple can't receive submissions for their own promotion directly.

Agree, I'd be tempted to enter if it wasn't on a social media platform.

MacRumors would be a great place to run this (already some threads).

 

[RickDEGH]

What do I get from having to spend money to buy a device, go out there to try to make a good photo versus Apple making money off me by selling me the device at a premium and making more money by advertising my effort?

 

[kingjames1970]

And you win…?

Exposure bucks. Even as a massive Apple fan boy I’m still not working for free.

 

[TheYayAreaLiving 🎗️]

Macro-mode! One of the best feature of the iPhone. This is a fun challenge.

 

[jdnTO20]

Agree, I'd be tempted to enter if it wasn't on a social media platform.

MacRumors would be a great place to run this (already some threads).

"Apple is also accepting entries via email at shotoniphone@apple.com"

It's not just social... you can email it too. It says it right there in the article.

 

[unobtainium]

It’s too bad the Photos app doesn’t have an automatically generated “Macro” album.

 

[now i see it]

Hope everyone likes bugs!

 

[boss.king]

Shame that Apple can't receive submissions for their own promotion directly.

Social media is the entire point of this, they want to flood Instagram with photos that are tagged with their product name.

 

[TheYayAreaLiving 🎗️]

Social media is the entire point of this, they want to flood Instagram with photos that are tagged with their product name.

So basically it’s free marketing. Genius, Apple. 🔥

 

[alexandr]

It’s too bad the Photos app doesn’t have an automatically generated “Macro” album.

That's a good point — I'm sure they will soon. They have selfies and portrait, so...

 

[applicious84]

Kinda can't wait till I get a new phone with this feature and a better camera. My XR is getting a little long in the tooth, feature wise, but it still works so well. Might be able to hold out onto the 15!

 

[JM]

And you win…?

Exposure bucks. Even as a massive Apple fan boy I’m still not working for free.

That street cred though, and IG clout.

But seriously, limiting it to ONLY the Pro phones makes it seem much more like a marketing ploy, since you’re excluding all iPhones that don’t cost at least $999 in the 13 series.

When it was just “shot on iPhone” EVERYONE with an iPhone could be a part… now they’re just be exclusionary (unless I’m wrong and there is a shot on iPhone this year)

 

[Cosmosent]

Does anybody know why Apple won't do a "Burst Photo" Shot on iPhone challenge ?

Here's a hint: they acquired SnappyCam in late-2013, did nothing with the Technology OR Application, & were subsequently Leapfrogged by others in both !

NOT common knowledge to most, but will be NO later than June 7th !

 

[Kleber20]

Kinda can't wait till I get a new phone with this feature and a better camera. My XR is getting a little long in the tooth, feature wise, but it still works so well. Might be able to hold out onto the 15!

I am still rocking an iPhone 7! So you should wait until iPhone 17 or so

 

[warpdrive]

so basically no prize, just some street cred

 

[thebeans]

That street cred though, and IG clout.

But seriously, limiting it to ONLY the Pro phones makes it seem much more like a marketing ploy, since you’re excluding all iPhones that don’t cost at least $999 in the 13 series.

When it was just “shot on iPhone” EVERYONE with an iPhone could be a part… now they’re just be exclusionary (unless I’m wrong and there is a shot on iPhone this year)

Uhhhh….how can they have a macro mode photo contest that includes iPhone 13 when that phone does not have macro mode? Only the Pro models have macro mode.

 

[erikkfi]

The macro function is still annoyingly implemented in software, even with the recent update. You can’t lock macro mode so it still does that funky popping back and forth between angles as it continuously re-detects a close subject. Seriously, try taking a photo of a fish in an aquarium.

 

[_Spinn_]

Macro-mode! One of the best feature of the iPhone. This is a fun challenge.

Yeah I was super excited when Apple announced macro mode on the iPhone. Total game changer!

 

[JM]

Uhhhh….how can they have a macro mode photo contest that includes iPhone 13 when that phone does not have macro mode? Only the Pro models have macro mode.

Exactly my point, Mr. Beans, sir. ?

 

[jz0309]

Macro-mode! One of the best feature of the iPhone. This is a fun challenge.

Are you entering?

 

[jz0309]

fun challenge, but since one has to post to social media - I won’t

 

[boss.king]

So basically it’s free marketing. Genius, Apple. 🔥

Most companies do this. It’s very, very basic marketing.