Apple Announces More Ads Coming to App Store Starting Next Week

[MacRumors]

In an email to developers this week, Apple announced that app-related ads will begin appearing in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app listings starting Tuesday, October 25, in all countries except China. All ads in the App Store have a blue background and an "Ad" icon.

"With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit," says a page on Apple's website about App Store ad placements.

This marks the first time that developers will be able to run ads in the Today tab, which until now has only displayed content handpicked from the App Store's editorial staff, without any paid placement. And with the "You Might Also Like" section, developers will now be able to promote their apps on other apps' pages.

In a tweet, legal expert Florian Mueller argued the "You Might Also Like" ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

App Store ads were previously limited to search results based on keywords and the "Suggested" section of the Search tab. With ads in the Today tab and the "You Might Also Like" section, the App Store will now offer four advertising options in total. Apple first announced plans to expand its App Store ad placement offerings in July.

In August, Bloomberg's Mark Gurman said Apple wanted to nearly triple its current advertising revenue to at least $10 billion per year in the future. In addition to the App Store, Gurman said Apple plans to launch search result ads in Apple Maps next year, while traditional banner ads are already displayed in Apple's News and Stocks apps.

Article Link: Apple Announces More Ads Coming to App Store Starting Next Week

 

[ratspg]

There will be many more ads coming. The Apple services sector is large and still is growing rapidly.

 

[MastersoftMobile]

I am so excited about seeing even more advertising.

 

[Beautiful Opinion]

iAd Pro Max

 

[JanoschR]

I don’t like that direction 😣

 

[WiiDSmoker]

Services over quality

 

[ProfessionalFan]

Apple finding little ways to pad profit margins in a big way, that is Tim's #1 job after all.

Ads, not including chargers and/or cables with some products. It all adds up to a lot of extra profit overall. They lied and fooled people that it was for the environment with the cables/chargers. I wonder if they can somehow spin this as something admirable and get those same fools to fall for this as well.

Edit: For those disliking this without bothering to comment back, please answer one simple question. If it is not being done for profit reasons, why wouldn't Apple just include a voucher in the box for a free cable/charger if needed?

 

[geordie8t1]

and this is why apple made SUCH a fuss over 3rd party advertising, it had NOTHING to do with privacy concerns, it was merely so apple could implement their own ads services on its customers, quite frankly that is anti competitive and so they should be sued to high heaven

 

[Yrmmont]

I hope my Ad Blocker will do its intended job!

 

[JanoschR]

On the surface: yes, nobody likes to see more ads. But fundamentally they will shoot themselves in the foot by undermining the editorial content. Until now, Today was the best of the App Store that Apple would pick for you every single day. Developers were honored to appear there and it had a big impact.

I feel like this move is undermining the trust in this special Today tab placement. Now you can just buy your way up with your shi**y crypto or clash of clans clone app.

 

[Kar98]

Yay, ads on my $1,000 phone!

 

[ratspg]

Apple finding little ways to pad profit margins in a big way, that is Tim's #1 job after all.

Ads, not including chargers and/or cables with some products. It all adds up to a lot of extra profit overall. They lied and fooled people that it was for the environment with the cables/chargers. I wonder if they can somehow spin this as something admirable and get those same fools to fall for this as well.

You’re right. But people will still buy whether they are being fooled or not. The quality of hardware and software that Apple makes is very high and it would take some major outside innovation or technology shift to hurt their bottom line. Only when there bottom line suffers will we see less ads, less adapters, and all the other things that they’ve become great at for shareholders.

 

[DMG35]

Coming soon: Ads inside Apple Maps

 

[ProfessionalFan]

Coming soon: Ads inside Apple Maps

I am sure this will happen. Recommended nearby restaurants or stores with companies paying to be at the top.

 

[neuropsychguy]

Yay, ads on my $1,000 phone!

I gets ads on my $2000+ computer. They are online but they are still there even with robust router and browser level blocking.

If I spent $10,000 or $100 on a computer they’d be there too.

Edit: LOL at the downvotes. All I did was state a simple fact. It was not commentary on whether or not ads should be there.

 

[Eldaerenth Faexidor]

I’m glad I’ve trained my brain to automatically ignore ads but it is still a d*ck move by Apple.

 

[geordie8t1]

Apple finding little ways to pad profit margins in a big way, that is Tim's #1 job after all.

Ads, not including chargers and/or cables with some products. It all adds up to a lot of extra profit overall. They lied and fooled people that it was for the environment with the cables/chargers. I wonder if they can somehow spin this as something admirable and get those same fools to fall for this as well.

it was already spun as privacy and safety, when apple announced a few years back. and yea those fools still lap up this privacy notion

 

[No5tromo]

If only there was a premium priced device so that we could enjoy it ad free. Oh wait

 

[EchoplexSE]

I only ever open the App Store on rare occasions and it’s to search for a very specific thing that I know is there. I already can’t stand the ads and promoted nonsense that’s there anyways so this will just make it a place I visit even less often

 

[ratspg]

Coming soon: Ads inside Apple Maps

I’ve never understood ads in map apps. Never in Google Maps or Waze did I see an ad and thought to myself… yes! I’ll tap this ad and go to this location instead of the one I opened the app to search directions for! 😂

It’s just wild because Apple built so much without needing ads plastered everywhere. But they are a publicly traded company so unfortunately it’s inevitable.

 

[No5tromo]

I’m glad I’ve trained my brain to automatically ignore ads but it is still a d*ck move from Apple.

Platforms across the board keep getting more and more creative in making ads pose as actual content

 

[Ashbash75]

I hope the sexy girl's in my area are better than the ones android recommends!

 

[Attirex]

iPhone "live activities" = ads coming soon to an iPhone home screen near you!

 

[BB8]

Coming soon: Ads inside Apple Maps

I mean, they should. Maps ads aren't usually invasive (at least on Google) and a service as big as maps needs to generate some revenue or it's going to get neglected.

The app store is already a revenue generating machine, so ads there feels a little more like double dipping (not to mention more annoying for the user).

 

[Sciomar]

Good thing the search feature is easily accessed, I barely notice the ads. It'd be nice if someone made an app that could block ad content across the device!