Ads on the Today page don’t bother me much because the Today page is just one big advertisement and always has been. It’s completely useless. It just promotes Snapchat all day every day, or something else I’m equally repulsed by.
BUT, it’s the default page when opening the App Store. I use app shortcuts to go straight to Update or Search for this reason.
I’ve noticed a trend with Apple software lately. Shady companies have been doing this for a while but now Apple is getting onboard.
Rather than overtly loading an ad, they simply re-load the application back to the page that has promotions on it.
Open Apple TV, and instead of defaulting to Watch Now or Library, it defaults to Apple TV+ tab.
Open Music without a Music subscription and god help you.
Same with News, etc.
Audible has been doing this for years. Every time I re-open the app, it goes to the store page to advertise at me rather than back to Now Playing or Library.