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Apple has a documented history of ambush marketing around the Olympic Games. While they have avoided violating the US federal law protecting the USOPC’s interest in the Olympic trademarks, they have indisputably come as close as possible, and they’re doing it again as Tokyo approaches, just as they did at Rio.

Honestly, I don't see how they are even remotely close to violating trademark law (I can't say anything about FTC regulations or similar, because that's not my area at all). Not only are they not using any mark owned by the IOC or the USOPC, but, at least in the U.S., you can't even register the flag or symbol of a government entity with the Patent and Trademark Office. (Trademark isn't my specialty-- I'm a media lawyer-- but as a pro bono project I did represent the city of DC when it was trying to register its own flag. Our argument was that the PTO had been inconsistent and let certain other city flags through the cracks. We lost.). I mean, I'm sure counsel for the USOC is pissed, but I'd be curious to know any actual legal theory they'd be trying to advance. If I were Apple, I don't think I'd be very scared.
 
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I’ve cheaped out and cancelled my order and have instead opted for this. Might just about arrive in time for the Olympics. Going to pair it with the attached image as watch face 😂

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None of the watch faces are really custom. They're all just exploiting the stripes face with country colors. So little effort was put into this and no good reason more countries are not represented with watch faces.

Yes, but they didn't even get Canada's colours right.

It's not Red and White

its red white and maple leaf.

What they released is actually an insult to Canadians.
 
Oh nice, looks like they added more stock. Picked up France and Italy in 44mm.
 
Honestly, I don't see how they are even remotely close to violating trademark law (I can't say anything about FTC regulations or similar, because that's not my area at all). Not only are they not using any mark owned by the IOC or the USOPC, but, at least in the U.S., you can't even register the flag or symbol of a government entity with the Patent and Trademark Office. (Trademark isn't my specialty-- I'm a media lawyer-- but as a pro bono project I did represent the city of DC when it was trying to register its own flag. Our argument was that the PTO had been inconsistent and let certain other city flags through the cracks. We lost.). I mean, I'm sure counsel for the USOC is pissed, but I'd be curious to know any actual legal theory they'd be trying to advance. If I were Apple, I don't think I'd be very scared.
I didn't realize I had been trading retorts with a lawyer for several years. I am not going to get a big bill for all the minutes am I? :p
 
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Honestly, I don't see how they are even remotely close to violating trademark law (I can't say anything about FTC regulations or similar, because that's not my area at all). Not only are they not using any mark owned by the IOC or the USOPC, but, at least in the U.S., you can't even register the flag or symbol of a government entity with the Patent and Trademark Office. (Trademark isn't my specialty-- I'm a media lawyer-- but as a pro bono project I did represent the city of DC when it was trying to register its own flag. Our argument was that the PTO had been inconsistent and let certain other city flags through the cracks. We lost.). I mean, I'm sure counsel for the USOC is pissed, but I'd be curious to know any actual legal theory they'd be trying to advance. If I were Apple, I don't think I'd be very scared.

I fuly agree that they are following the ‘letter of the law’. The issue is that they are financially benefiting from the Olympic Games without putting a dime into them- which is arguably a moral, rather than a legal issue.
 
If people aren't happy with the country watchfaces provided by Apple (and judging by the comments on here, many are not!!) surely its better to just add that country's flag as a screenshot to your watch and voila, away you go!!!
 
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Delivery Just received of Great Britain and Canadian England Bands.


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The box contains a QR code that you scan with your phone camera app that they automatically adds the watch face to your watch.

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England - Football is coming home for the Euros.

IMG_0591.jpeg


Team GB for the Olympics

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I can imagine Tim sitting at his desk reviewing the weekly sales stats and wondering why they are selling so many Canadian bands in the UK, he is probably thinking that they have a large Ex Pat community in the UK.
 
Exactly. The stripes face could’ve so easily gone to the Series 3. I don’t understand why they’re still selling it.


I agree, and I think there is a disconnect at the minute with apple sometimes between what they internally (and long time apple fans) think and how their marketing is and new consumers think. and its most noticeable with the watches but happens also with the phones.

In the old days, it was clear what was 'new model' and what was 'old model'. when I bought a 2011 iMac in about 2014, I knew I was getting a great deal but it was an old model so I couldn't complain about some things like usb 2 or thunderbolt 1....

but to a new consumer, the series 3 isnt the 'old model' its the 'budget model'. and thats how its marketed. so given that, I think its completely unacceptable when apple does things that could easily work on series 3 but they cant be arsed. fine you accept if you buy series 3 then straight from the start there are things that it doesn't do, like ECG monitoring, and I get with some of the complicated watch faces that the series 3 is too small to do them well.

but apple doesn't say on the advertising 'please note this is an old model so we cant be arsed with the 20 mins it takes to resize a simple watch face so get used to getting 1 new watch face with every update whilst series 5 get tons'.

in fact the only thing stopping you doing it yourself in 5 mins is the photos watch face is digital. if that had analog then you just choose your flag as a photo, but it doesn't look as good with digital time on top.

im not complaining so much for me, as I got my series 3 when it was new, and then its entirely my own fault that when I broke my series 3 and apple wanted €200 to 'fix' it (ie replace it with a new one) I said yes rather than just buying a series 5, I paid the €200.

But if I was a kid who'd got their parents to buy me an Apple Watch series 3 and saw this it wouldnt make me think 'I want a series 5' it would make me think 'maybe I should look at Samsung next time'
 
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I'm quite familiar with Usain Bolt, I've actually been to Jamaica for a couple of weeks, went to Montego Bay, Sabina Park in Kingston for the cricket and I also toured Bob Marley's house.


Bands for 22 countries were released. Jamaica has less than 3m people and ranks 138th in the world by population and 120th by GDP.

That's why I consider Jamaica an odd choice. There are dozens of countries with greater populations and higher GDP that have been overlooked.
The point of the Olympics is that one can attain glory despite being from a country with a small population and GDP. And Jamaica and Usain Bolt represent a larger diaspora community... or it's what #210 said.
 
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Almost correct. The olympic team is called GB, but it does represent all of the UK. Here, from Wikipedia:
Then it’s certainly not an appropriate name. Why does the team call itself GB?
 
Will someone please send me a link to download the USA face? I can’t get the link to pull up on my phone either.

TIA!
here you go


that article contains the app clips to download all 22 watch faces, the same included in the packaging of each band.
 
I agree, and I think there is a disconnect at the minute with apple sometimes between what they internally (and long time apple fans) think and how their marketing is and new consumers think. and its most noticeable with the watches but happens also with the phones.

In the old days, it was clear what was 'new model' and what was 'old model'. when I bought a 2011 iMac in about 2014, I knew I was getting a great deal but it was an old model so I couldn't complain about some things like usb 2 or thunderbolt 1....

but to a new consumer, the series 3 isnt the 'old model' its the 'budget model'. and thats how its marketed. so given that, I think its completely unacceptable when apple does things that could easily work on series 3 but they cant be arsed. fine you accept if you buy series 3 then straight from the start there are things that it doesn't do, like ECG monitoring, and I get with some of the complicated watch faces that the series 3 is too small to do them well.

but apple doesn't say on the advertising 'please note this is an old model so we cant be arsed with the 20 mins it takes to resize a simple watch face so get used to getting 1 new watch face with every update whilst series 5 get tons'.

in fact the only thing stopping you doing it yourself in 5 mins is the photos watch face is digital. if that had analog then you just choose your flag as a photo, but it doesn't look as good with digital time on top.

im not complaining so much for me, as I got my series 3 when it was new, and then its entirely my own fault that when I broke my series 3 and apple wanted €200 to 'fix' it (ie replace it with a new one) I said yes rather than just buying a series 5, I paid the €200.

But if I was a kid who'd got their parents to buy me an Apple Watch series 3 and saw this it wouldnt make me think 'I want a series 5' it would make me think 'maybe I should look at Samsung next time'
Another great example of that disconnect is how they market the solo loop and braided solo loop bands. They say those bands are only compatible with S4 or later; however, I tested the solo loop on my old OG and it works just as well as it does with my S4 I bought it for. Thus, apple’s claim is false and they only said so to entice more people to buy the newer models and not the S3.
 
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