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Apple Announces New Collaboration With Sydney Opera House

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Apple and the Sydney Opera House today announced a yearlong collaboration to help inspire the next generation of creatives in Australia. The effort will expand access to initiatives that support art, design, and culture in the country.

Apple-Sydney-Opera-House.jpg

Through this collaboration, Apple and the Opera House will focus on interactive programming and experiences for young people in Australia. Apple said it will be the founding partner of a new international children's festival being presented later this year. Apple will also support the Opera House's Centre for Creativity and explore new ways to enhance Opera House programming and experiences through technology.

From March 25 to March 27, the Opera House's eastern sails will be illuminated with artwork created in the Procreate app on the iPad by a group of 10 emerging Australian artists. Through free Today at Apple sessions, the public will have the opportunity to create and submit artwork for potential illumination as well.

"For 50 years, Apple has been at the forefront of empowering creativity, providing tools that allow people to imagine, design, and share their unique visions with the world," said Apple's marketing chief Greg Joswiak. "The yearlong collaboration with the Sydney Opera House and Illuminating Creativity is a celebration of this legacy, bringing together the incredible talent of Australian artists and the transformative power of iPad and Procreate."

More details are available on the Apple Newsroom website in Australia.

Article Link: Apple Announces New Collaboration With Sydney Opera House
 
Article Link
https://www.macrumors.com/2026/03/05/apple-sydney-opera-house-collaboration/
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The anti-classical lobby that runs the Sydney Opera House long ago sold out art music and opera in favour of Australian philistinism. The SOH was built specifically for classical music and opera, but because its architecture is so iconic, those forms are being muscled out - even though they don't have enough other venues. The Opera House is now deliberately pimped to anyone. Sideshows of every kind, which CAN be put on anywhere else – pop bands, country music, 'talk' festivals (read: book tours)– are commonplace. Meanwhile our city's symphony orchestra spends HALF ITS YEAR gimmicking its way through movie soundtracks below a projector so people can say they saw Jurassic Park with live violins. Worse, they pimp especially the building's iconic sails to corporate artswashers and lobbyists. They projected onto the sails the BARRIER DRAW FOR A LITERAL HORSE RACE on behalf of the gambling lobby, the Israeli flag after the Oct 7 atrocity, and so on... Now, inevitably, it's Apple's turn. Apple isn't interested in promoting the arts. They are promoting "the next generation of creatives", i.e. the current generation of Macs. As for opera, for which the nation spent hundreds of millions on an appropriate home, that's precisely what Apple hates, because it's largely electronics-free.
 
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notmyemail said:
Apple isn't interested in promoting the arts. They are promoting "the next generation of creatives"
Click to expand...
Yes, it’s pretty clear that what Apple is after is fresh blood for their ecosystem:

experiences for young people in Australia. Apple said it will be the founding partner of a new international children's festival
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notmyemail said:
The anti-classical lobby that runs the Sydney Opera House long ago sold out art music and opera in favour of Australian philistinism. The SOH was built specifically for classical music and opera, but because its architecture is so iconic, those forms are being muscled out - even though they don't have enough other venues. The Opera House is now deliberately pimped to anyone. Sideshows of every kind, which CAN be put on anywhere else – pop bands, country music, 'talk' festivals (read: book tours)– are commonplace. Meanwhile our city's symphony orchestra spends HALF ITS YEAR gimmicking its way through movie soundtracks below a projector so people can say they saw Jurassic Park with live violins. Worse, they pimp especially the building's iconic sails to corporate artswashers and lobbyists. They projected onto the sails the BARRIER DRAW FOR A LITERAL HORSE RACE on behalf of the gambling lobby, the Israeli flag after the Oct 7 atrocity, and so on... Now, inevitably, it's Apple's turn. Apple isn't interested in promoting the arts. They are promoting "the next generation of creatives", i.e. the current generation of Macs. As for opera, for which the nation spent hundreds of millions on an appropriate home, that's precisely what Apple hates, because it's largely electronics-free.
Click to expand...
Going there to watch My fair Lady in September. You can fetch my slippers.
 
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miq said:
Wrong. New Zealand is a real country, it's Australia that doesn't exist. Love that even Apple are in on this meme.
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(totally in jest)
The US colonies were the religious outcast for the UK.
Australia was the penal colony, yes?
I don’t remember anything prominent for New Zealand.
 
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