Apple Announces New Collaboration With Sydney Opera House

[R2FX]

the visual seems very similar to what my cat did in Procreate when I enabled the paw brush

as always - bold move Apple!

/s

 

[richinaus]

the visual seems very similar to what my cat did in Procreate when I enabled the paw brush

as always - bold move Apple!

/s

I looked back at the image as had mostly ignored the graphic at the start, and I agree, well done cat.

 

[DownUnderDan]

Yeah but it's not a real country...

Now granted it often doesn't appear on world maps for some reason, but as an Australian even I think you are being a bit harsh to our fellow kiwi's. They get to see the Apple goodies after China. Who packed them and stamped 'Designed in California' on them first.

 

[DownUnderDan]

The anti-classical lobby that runs the Sydney Opera House long ago sold out art music and opera in favour of Australian philistinism. The SOH was built specifically for classical music and opera, but because its architecture is so iconic, those forms are being muscled out - even though they don't have enough other venues. The Opera House is now deliberately pimped to anyone. Sideshows of every kind, which CAN be put on anywhere else – pop bands, country music, 'talk' festivals (read: book tours)– are commonplace. Meanwhile our city's symphony orchestra spends HALF ITS YEAR gimmicking its way through movie soundtracks below a projector so people can say they saw Jurassic Park with live violins. Worse, they pimp especially the building's iconic sails to corporate artswashers and lobbyists. They projected onto the sails the BARRIER DRAW FOR A LITERAL HORSE RACE on behalf of the gambling lobby, the Israeli flag after the Oct 7 atrocity, and so on... Now, inevitably, it's Apple's turn. Apple isn't interested in promoting the arts. They are promoting "the next generation of creatives", i.e. the current generation of Macs. As for opera, for which the nation spent hundreds of millions on an appropriate home, that's precisely what Apple hates, because it's largely electronics-free.

You could have warned us to get a coffee before you started.

 

[mectojic]

Now granted it often doesn't appear on world maps for some reason, but as an Australian even I think you are being a bit harsh to our fellow kiwi's. They get to see the Apple goodies after China. Who packed them and stamped 'Designed in California' on them first.

Yes but why does it matter that they get them first if there’s no one there?

 

[MadMacMatt]

@notmyemail
I‘m curious what you think about the Battersea Projection in the UK, where Apple put drawings from kids and artists on the towers.

I think it sparked some creativity among the children, judging by the winner entries Apple shared.

Of course, there were also pieces from "established artists" & "notable figures, but to me, it sounded like they were more of a plan B, in case the submissions did‘t turn out too well.

Projecting animated drawings onto unused power station towers seemed much more like a creativity-focused project.

Yes, when a company that presents itself as a brand for creatives and rebels does something like that, than it also works as advertising.

I agree with you that the projections onto the sails feel like Apple treats the SOH more as a giant billboard than a UNESCO World Heritage Site.
They probably try once again to frame iPad as the pinnacle of creative tools.