Strongly disagree. The M4 chip is incredible even at its base level, the MacBook line is quite strong and the iPhone is still the standard by which other phones are judged.
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Apple Announces New iPad Air With M3 Chip, Updated Magic Keyboard
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I'm not sure those things disprove what they are saying: chiefly that product lines are recipients of excess, trickle-down inventory to wrong every last cent out of the supply chain. It's an artificial barrier to agility and forward momentum.
Contrasted with Steve Jobs who had a take it or leave it approach?
Because you prefer one product release strategy over another doesn’t make either right or wrong. Apple has to change with the times.
The colour options we’ve had under Tim Cook have been exceedingly dull.
Was thinking that it might get M4. Very minor update. Even the colours remain the same. Anyway good to have the lineup updated with newer chips
Nice. But the M2 was probably underused by most iPad Air owners, and so will be the M3. So, no practical difference for the majority of users.
I can only guess that Apple has a very large overstock of M3 chips! Yeah! Let’s dump them into an IPad and try to sell it as NEW! 🙄
Apple today introduced new 11-inch and 13-inch iPad Air models with the M3 chip, along with an updated Magic Keyboard for the device.
With the M3 chip, the new iPad Air should offer up to 20% faster performance compared to the previous-generation model with the M2 chip, which was released in May 2024. In addition, the M3 chip brings hardware-accelerated ray tracing to the iPad Air for the first time, providing improved graphics rendering in games.
The new Magic Keyboard for the iPad Air features a larger trackpad, and function keys for easy access to features like display brightness and volume controls. The new Magic Keyboard attaches to the iPad Air magnetically, and the Smart Connector immediately connects power and data without the need for Bluetooth. The keyboard is also equipped with a USB-C port in its hinge for pass-through charging of other accessories.
We have yet to discover any other changes for the new iPad Air beyond the M3 chip and the updated Magic Keyboard. The new 11-inch and 13-inch models continue to have a 12-megapixel Center Stage front camera, 12-megapixel Wide rear camera, Touch ID power button, USB-C port with up to 10 Gbps data transfer speeds, Wi-Fi 6E, and Bluetooth 5.3.
Storage capacities continue to range between 128GB and 1TB, and battery life is unchanged compared to the previous model.
Apple Intelligence is available on any iPad Air model with the M1 chip or newer.
The new iPad Air can be pre-ordered starting today, and it will launch on March 12. In the U.S., the 11-inch model continues to start at $599, and the 13-inch model continues to start at $799. The device remains available in the same Space Gray, Starlight, Blue, and Purple color options that were offered for the previous model.
The new Magic Keyboard comes in white. In the U.S., it is priced at $269 for the 11-inch iPad Air, and at $319 for the 13-inch iPad Air.
Article Link: Apple Announces New iPad Air With M3 Chip, Updated Magic Keyboard
This is their strategy of course. It looks to pull as much value as possible from the supply chain and what they have on hand. It's brilliant too- because it rotates sunk cost into product refreshes. That cost might alter their financials if they were more quick to abandon chips already produced.
I was hoping for a nano-texture option and 90hz screen. I keep my old 2020 iPad Pro and won’t upgrade for the last or next iPad Pro either, because it’s way too expensive, and except nano-texture glass, it’s overkilled.
See you next year, Apple, maybe !
See you next year, Apple, maybe !
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Asi I see now that both CPU and GPU have one binned core then it is highly likely they utilize faulty chips way it has good sense. And if they wont sell all they can put it in base iPad next yearSeems they kept or have not used all M3 chips
It's getting ridiculous. ProMotion has been around for seven years and it still hasn't filtered down to the non-pro models! It looks like Apple is being obstinate because of the "Pro" in the name. Well I'm being obstinate with my wallet.
I just preordered a blue 128 GB WiFi iPad Air M3. It’ll be a nice upgrade from my green iPad Air 4th Gen A14 64 GB that I’ve had for 4 years.
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