I worked at Apple stores in South Florida for 7 years. Pretty much all of affluent Latin and Central America buys their Apple products in Miami while on vacation. We'd do a million bucks of revenue on any random Tuesday or Wednesday in March. The store itself sold over $700 million a year... and I left in 2014, I assume some of those stores like Aventura or Brickell probably do over a billion a year, by now. Latin American resellers and questionable drug dealers dripping in jewelry would buy iPhones by the carton. It was outrageous. And as far as I know, since Apple has virtually no retail presence in those countries outside of 2 stores in Brazil and 2 in Mexico, the crazy continues.
Most of it comes down to price. An entry level MacBook Air purchased in Colombia costs as much as a high end MacBook Pro in the USA.
Wow, this is great insight and jaw dropping.
Latin here, after you mentioned how some would buy so much, I can see it happening. Barring the insane rich through skewed means, even the not so affluent Latin people do dress, perfume, hair-cuts and walks for a complete affluent look.
Also likely very family oriented (since forever that culture), they could be buying for family: mother, father, grand parents, kids, cousins, nephews, wife, “side wife” (joking), extended family, the lady that helped them go through some studies when they were kids, etc.
Not at all affluent myself but back in the days I could be at someone’s family party (sometimes 50+ people in a modest place, easy) and see someone arrive with tons of presents like a dozen phone for that person’s close family there at the gathering.
You could hear a scream soon after by that person’s mom: “Juanitaaaa! (Little Joan, likely some nephew) Come here! Pedrito (Peter Jr) has arrived from the trip, come check what he brought you!” 🤣