People are tired of the companies being praised for the farce of superficial symbolic actions in response to a fake crisis.I'll probably regret engaging in this conversation, but I don't see why Apple making efforts to be more environmentally friendly is apparently so outrageous to some people, even if some aspects are perhaps superficial. Like even if you don't really care about future generations having an inhabitable Earth, how is Apple putting in some effort harming your life in any way? Okay, fine, no leather iPhone cases… boo hoo.
Most "green" solutions are only beneficial in a narrow view that ignores their downsides. E.g., Windmill power ignoring killing birds and the carbon creating and installing the windmill. Or EVs using possibly "green" energy ignoring the environmental destruction of lithium mines and disposal of batteries after the fact. Not to mention the carbon created in the global supply chain for EV parts.
When one decides one thing is the only thing that matters (carbon=evil) it becomes easy to cheer on bad sophomoric ideas (usually while feeling superior to those rolling their eyes at the farce).