Apple haven’t said that the TV service isn’t coming to Europe at launch. In fact they said it would be available in 100 countries worldwide. The details are so scant that we will have to wait and see where it launches.It's not that they aren't smart - the leadership just comes across as racist to me. International operations go badly because in my opinion, the leadership refuses to deal with the "old world" as it looks like they believe we're backward here. That seems to have had a long tradition, going way back to Steve Jobs who openly admitted that he hated Europe. Until he went to Switzerland for cancer treatment of course - then we were apparently not so backward anymore.
I think 2/3 of the iPhones profit comes from the international market like the rest of their services and other products while only 1/3 of the profit comes from the USA. So yeah, if Apple where to be smart they would have launch everything worldwide. For Example it took Apple Pay several years to expand outside the USA to more than 10 countries. This is unacceptable.