Apple Apologizes About Mac Pro's Lack of Upgradability, Ensures It's Still Committed to Pros

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 4, 2017.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple invited a small group of reporters to Cupertino on Monday for a roundtable discussion about the future of the Mac.

    [​IMG]

    Apple revealed to them reshuffled Mac Pro configurations and pricing, but the bigger news was that it's working on a "completely rethought" Mac Pro that will feature a modular design. The all-new Mac Pro, which won't launch until at least next year, will be Apple's highest-end, highest-throughput system.

    Apple said the new Mac Pro will be accompanied by an Apple-branded external display geared towards pro users. Apple appears to be reversing course after discontinuing the Thunderbolt Display, and reportedly exiting the display business. It most recently partnered with LG on the UltraFine 4K and 5K displays.

    Apple also said that it's working on new iMac models that will be unveiled later this year, but it remained tight-lipped about what to expect. Meanwhile, Apple said the Mac mini remains an "important" product in its lineup, and one that it will continue to sell, but it did not reveal any plans for future updates.

    It isn't often that Apple pre-announces new products in its pipeline, but there were growing concerns that Apple no longer cared about professional users, and this is Apple's way of proving otherwise. Apple stressed that it remains committed to the Mac and pro users throughout its entire media briefing.

    Apple marketing chief Phil Schiller apologized about the "pause in upgrades and updates" to the Mac Pro, and promised that Apple will have "something great" to replace it, according to TechCrunch. The Mac Pro went 1,202 days without any update prior to today, per the MacRumors Buyer's Guide.
    Schiller also apologized about the current Mac Pro's lack of upgradability and expandability, per Daring Fireball:
    Schiller said Apple chose to be more transparent with today's news because it "cares deeply" about pro users that "invest so much" in the Mac:
    The overall tone was that Apple is committed to the Mac, even if the iPhone accounts for some two-thirds of Apple's revenue.
    In the end, the comparatively small but vocal community of pro users was loud enough that Apple likely felt it needed to respond now, rather than keep its plans for new products under wraps until later. It's exciting news for Apple's pro customers, even if some patience is still required until Apple's roadmap materializes.

    Article Link: Apple Apologizes About Mac Pro's Lack of Upgradability, Ensures It's Still Committed to Pros
     
  2. Cineplex macrumors 6502a

    Cineplex

    Joined:
    Jan 1, 2016
    #2
    Tim must have finally read my email. Told you that you made poor choices!
     
  3. robsp2000 macrumors member

    Joined:
    Jun 7, 2005
    #3
    I guess all the mac rumors forum crying worked
     
  4. nfl46 macrumors 603

    Joined:
    Oct 5, 2008
    #4
    Apple is still committed to Pros? Lol. That's hard to believe after the recently released MacBook "Pros"
     
  5. M.PaulCezanne macrumors 6502

    M.PaulCezanne

    Joined:
    Mar 5, 2014
    #5
    "Can't innovate anymore my ass" (except I think we designed ourselves into a bit of a thermal corner, if you will)
     
  6. AppleFan91 macrumors 65816

    AppleFan91

    Joined:
    Sep 11, 2012
    Location:
    Indy, US
    #6
    Don't give them any hope.
     
  7. JMacHack macrumors 6502

    Joined:
    Mar 16, 2017
    #7
    It was innovative, just pointlessly innovative.
     
  8. Sirious macrumors 65816

    Sirious

    Joined:
    Jan 2, 2013
    Location:
    United Kingdom
    #8
    Because we wanted an apology over new hardware...
     
  9. macduke macrumors 604

    macduke

    Joined:
    Jun 27, 2007
    Location:
    Central U.S.
    #9
    Phil Schiller 2013: "Can't innovate my ass!"

    Phill Schiller 2017: "Sorry."

    Seriously though, I appreciate them realizing their mistake, and admitting it, even though it took a long time. I'm really looking forward to seeing what a base model modular Mac Pro might entail. If I can get in the door with six cores, 32GB RAM, solid GPU and 512GB SSD for $2999 by early to mid 2018, then it's worth the wait. I could even get by with 16GB and upgrade it myself. Hopefully the 5K display is only $999, as prices will fall over the coming year. But even $1199 wouldn't be horrible for an Apple-branded, beautiful display when compared to that LG turd.
     
  10. djcerla macrumors 65816

    djcerla

    Joined:
    Apr 23, 2015
    Location:
    Italy
    #10
    Yes they succeeded handsomely.

    So now they can go back to their work and ordinary life.
     
  11. kemal macrumors 6502a

    kemal

    Joined:
    Dec 21, 2001
    Location:
    Nebraska
    #11
    Modular? You mean like a processor on a separate tray and maybe these things that look like slots where one can insert .... Uh, cards. With RAM and other slots for... Anything? And more slots for storage? Like the Mac Pro STANDING TALL right next to me?
     
  12. mcfrazieriv macrumors 6502

    mcfrazieriv

    Joined:
    Jan 30, 2012
    Location:
    Los Angeles, CA
    #12
    The magic is gone at this company.

    Rather than surprise and delight, they've disappointed so many times that they feel guilty enough to come out and tell people what's in the product pipeline.

    Imagine the product introductions years ago... not a single thing mentioned before the curtain was lifted. Now we have a circus sideshow.
     
  13. Xavier macrumors 68020

    Joined:
    Mar 23, 2006
    Location:
    Columbus
    #13
    Again, it's great that they are recognizing the lack of updates but I will believe the new product when they release it. I am hopeful that it will be awesome!

    Are we going back to the G3, G4, G5?
     
  14. violst macrumors 6502

    violst

    Joined:
    Jun 14, 2012
    #14
    More Mac Pro rumors! Its a big day in Mac Pro news. Its about time!
     
  15. recoil80 macrumors 68000

    Joined:
    Jul 16, 2014
  16. SuperCachetes macrumors 6502a

    SuperCachetes

    Joined:
    Nov 28, 2010
    Location:
    Away from you
    #16
    Un-doubling down?
     
  17. MacsRgr8 macrumors 604

    MacsRgr8

    Joined:
    Sep 8, 2002
    Location:
    The Netherlands
    #17
    TBH, I really think so too.
     
  18. naeS1Sean macrumors 6502a

    naeS1Sean

    Joined:
    Oct 14, 2011
    Location:
    Scranton, PA
  19. Xavier macrumors 68020

    Joined:
    Mar 23, 2006
    Location:
    Columbus
    #19
    Apple 1997: Think Different

    Apple 2017: Better Late Than Never
     
  20. UndefinedxJoker macrumors newbie

    Joined:
    Apr 22, 2014
    #20
    I thought I imagined seeing a pig fly earlier. Must have been real.
     
  21. nfl46 macrumors 603

    Joined:
    Oct 5, 2008
    #21
    If it were up to Apple, they would still be releasing 16GB iPhones. They probably felt the pressure to update it to 32GB as the price of storage is a lot cheaper nowadays. Tim is always about milking the customers. It's very sad from a consumer aspect.
     
  22. Atlantico macrumors 6502

    Atlantico

    Joined:
    May 3, 2011
    Location:
    BCN
    #22
    Best Mac news for years. Looking forward to this.
     
  23. CWallace macrumors 603

    CWallace

    Joined:
    Aug 17, 2007
    Location:
    Seattle, WA
    #23
    The modern G4 Cube.

    Still, they've accepted the design decisions they made didn't pan out and they're moving to a more expandable architecture going forward.
     
  24. radiology macrumors regular

    radiology

    Joined:
    Feb 11, 2014
    Location:
    Westlake, OH
    #24
    HAHAHAHAHAHAHAHAHAHHA....
    Wait, April fools was 3 days ago!
     
  25. polterbyte macrumors 6502

    polterbyte

    Joined:
    Sep 24, 2012
    Location:
    Brazil
    #25
    I can't believe it! So soon??? I mean, it hasn't been ever 1300 days since I've bought my Mac Pro and you guys are already obsoleting it??????? Don't you have any respect for your loyal clients, Apple? :(
     

Share This Page