Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV

[Surf Monkey]

Apple didn't apologize because they offended celebrities. Apple apologized because they offended current and potential customers.

I don’t think anyone is offended by it. We just think it’s a dumb, tone deaf add that seems designed to turn off Apple’s primary target market.

 

[FineWoven]

The faux outrage machine will always keep churning and I've accepted that as a permanent fixture in our spoiled society that is now inundated with modern convenience, thus keeping most people from ever having real problems to complain about.

What I can't accept, however, is that Apple actually caved to this ********... How can the same company who had the cajones to stand up to the FBI and risk being sued by the federal government over deeply held principles about privacy and human rights, fold so easily because Hugh Grant didn't like their video?

 

[beanbaguk]

Not only that, but making your target audience want to buy your product. The target audience for this product is creative professionals. The question is : was a significant portion of that audience turned off, or just a few loud ones on social media? Apple apparently thought the former.

Precisely. Usually those who moan and complain are the loudest.

 

[truthsteve]

It's an ad with a bad subliminal message.

The problem with the world these days is people's inability to see other people's points of view & the lack of empathy.

You can see other people's points of view and still run the ad without trying to pander to the lowest common denominator

Just because I'm offended by XYZ shouldn't prevent you from doing XYZ.

 

[kinless]

As a long-time pianist, I couldn’t help but wince at the poor upright being slowly obliterated (or any of the other musical instruments for that matter). Had to keep telling myself “I’m sure this whole thing is AI-generated… ok I really hope that’s AI-generated…” In any case, I knew what the end result was going to be long before the press was finished. (The agonizing journey to get there may have been a little cringe-inducing.)

But offended and/or outraged? Nah, it’s a waste of energy to let such inconsequential things charge your emotions. But then again almost nothing offends me so I’m probably not the one to ask about such matters. I don’t think Apple needed to cater the loud minority who found a reason to complain about it. It just gives precedence to expect Apple to apologize every time they release something that could be construed the wrong way.

 

[bousozoku]

It was at minimum tone deaf. There are a lot of inconsiderate people in the world, but they shouldn't be producing content.

It's amazing how people have become so self-centered that they rarely consider the effects their choices have on others.

 

[Surf Monkey]

You can see other people's points of view and still run the ad without trying to pander to the lowest common denominator

Just because I'm offended by XYZ shouldn't prevent you from doing XYZ.

So, pulling an advertisement that fails to connect with its target market is “pandering to the lowest common denominator?” Are you suggesting that Apple’s target market is the “lowest common denominator”?

 

[Username-already-in-use]

People just love some fake-outrage and the clout they feel it earns them.

 

[Liquid Galaxy]

As a long-time pianist, I couldn’t help but wince at the poor upright being slowly obliterated (or any of the other musical instruments for that matter). Had to keep telling myself “I’m sure this whole thing is AI-generated… ok I really hope that’s AI-generated…” In any case, I knew what the end result was going to be long before the press was finished. (The agonizing journey to get there may have been a little cringe-inducing.)

But offended and/or outraged? Nah, it’s a waste of energy to let such inconsequential things charge your emotions. But then again almost nothing offends me so I’m probably not the one to ask about such matters. I don’t think Apple needed to cater the loud minority who found a reason to complain about it. It just gives precedence to expect Apple to apologize every time they release something that could be construed the wrong way.

Finally a mature take on the subject…

 

[diamornte]

You can see other people's points of view and still run the ad without trying to pander to the lowest common denominator

Just because I'm offended by XYZ shouldn't prevent you from doing XYZ.

You are proving my point. Thank you.

 

[RRK50]

These AI style synthesizers have been around for some time now. Musicians have been complaining about them for years. The iPad is making this technology affordable and available to the masses.

 

[oliverades]

I feel like people here are raging against people who were “offended” but I really haven’t seen anyone who was? People just didn’t like it. They understood the intended message, but didn’t think it was executed well and unintentionally sent a different, bleaker message.

If people think a movie is poorly made, and have critiques of it, it doesn’t automatically mean they were “offended” by it.

 

[Surf Monkey]

The faux outrage machine will always keep churning and I've accepted that as a permanent fixture in our spoiled society that is now inundated with modern convenience, thus keeping most people from ever having real problems to complain about.

What I can't accept, however, is that Apple actually caved to this ********... How can the same company who had the cajones to stand up to the FBI and risk being sued by the federal government over deeply held principles about privacy and human rights, fold so easily because Hugh Grant didn't like their video?

Right. Apple needs to ignore the target market for the ad and run it just to spite people that disagree with a particular political ideology. Smart.

 

[Shamgar]

The people complaining in this thread about the complaints are far more histrionic and outraged than the original complaints about this ill-designed ad.

 

[organisum]

I have an iPhone 15 Pro, the max data transfer speed I get offloaing to Photos is about 50 MB/s. That's the same hard drive speed I'm getting, right now, on a late 2006 iMac Core2 Duo with a 320GB Western Digital HDD.

So, keep up the great work on those iOS toys!

 

[bousozoku]

People just love some fake-outrage and the clout they feel it earns them.

No, but the anything-goes attitude needs to stop. Consideration for other people needs to apply every day, not just when the inconsiderate people are upset.

 

[v0lume4]

As long as companies continue to bend the knee to these adult children, things will never get better. Sad.

 

[H. Flower]

I feel like people here are raging against people who were “offended” but I really haven’t seen anyone who was? People just didn’t like it. They understood the intended message, but didn’t think it was executed well and unintentionally sent a different, bleaker message.

If people think a movie is poorly made, and have critiques of it, it doesn’t automatically mean they were “offended” by it.

Yeah, its a strawman argument.

Nobody is "outraged."

 

[JTK Awesome]

Next headline: “Apple announces hiring spree for marketing department.”

 

[Liquid Galaxy]

I feel like people here are raging against people who were “offended” but I really haven’t seen anyone who was? People just didn’t like it. They understood the intended message, but didn’t think it was executed well and unintentionally sent a different, bleaker message.

If people think a movie is poorly made, and have critiques of it, it doesn’t automatically mean they were “offended” by it.

No, but then the directors / producers of said movie wouldn’t have apologised and promised not to run the film on TV’s after it being shown in the cinema.

The big issue for me personally, is that Apple felt the need to apologise and will no longer air the ad on TV.

Ridiculous in my opinion.

 

[Jim Lahey]

It means “things I dislike.”

Culture Wars 101. Hate farming. Unrest, anger, discord and general anxiety. Divide & conquer. This commercial just sucked hard and was in poor taste. That's the extent of it. No offence taken.

In my opinion.

 

[Victor Mortimer]

The ad was highly offensive to me because they introduced it with:



I can’t think of much that the 2024 iPad Pro can do which the 2018 can’t.

Play solitaire faster?

iPads are toys.

 

[MilaM]

The people complaining in this thread about the complaints are far more histrionic and outraged than the original complaints about this ill-designed ad.

Exactly. Who is the "woke" crowd now? 😂

 

[WhiteHawk]

Thanks for letting me know Hugh Grant and this David guy are fools, this is literally insane and Apple have nothing to apologise for with regards to this ad. 🤦🏻

 

[johnsc3]

Why apologize? What's happening to our world? It seems like nowadays, someone can get offended by just about anything, even a simple commercial.

I agree. Just because you don't like something doesn't make it offensive. I'm sure they would not be offended if there were to receive one of said iPads. Definitely not apologizing.. write me a letter.