Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV

[anthogag]

The person who okayed this video crushing artistic spirit probably is also the one who spearheaded the front facing camera from portrait to landscape thereby siding with keyboard users. Artistic Pencil users most likely predominantly use iPad Pro in portrait mode.

I believe the video is about Apple showing how Google, Microsoft, and social media companies and AI tech nerds are trying to crush artistic spirit. Bravo Apple. 👏

 

[Surf Monkey]

Apple did no such thing. Faux outrage. People love faux outrage, To combat it everyone needs to ignore it, not feed the trolls.

Again, I’m not outraged or offended. And yes, that’s exactly what Apple did. Unintentionally, but it is what they did. Talking about “faux outrage” is the actual trollish thing people should avoid IMO.

 

[jakey rolling]

Someone who uses digital technology to be creative does not actually create? If I compose a song on an iPad, I'm not actually creating? If I write a book on an iPad, I'm not actually creating? If I shoot video and edit it with my iPad, I'm not actually creating? If I'm doing something that cannot be done analog, I'm not actually creating?

Thanks for making my point for me, bro.

 

[FineWoven]

If your intent was to prove which side in this debate is running on emotion, congratulations. Good thing your argument is so solid that you didn’t have to resort to personal smears.

If you think my simple observation was a "personal smear" then congratulations, you've proven my point about modern sensitivities and fragility better than I could have ever hoped to do on my own.

 

[Username-already-in-use]

Depends on the context. Imagine a secret agent someone’s needing to get information from, and they realise that destroying the agent’s cello was more likely to get the information from them than torturing the individual. Perfectly plausible. No, I’d wince, but the message would be that a musical instrument can mean more to a person than their own well being, which chimes with my experience. That’s not even close to the message here, which is that if you have an iPad all the other stuff is not needed, arguably worthless. Sorry you can’t see that.

I think you should avoid television and film, just to be on the safe side.

 

[jakey rolling]

Creativity and digital are mutually exclusive? That feels a bit… silly?

If you were to re-read my comment, you might realize that you are agreeing with me.

 

[blazerunner]

People just love some fake-outrage and the clout they feel it earns them.

Most of it can be blamed on the iPhone and Social Media;

This kind of behavior didn't exist until around 2011 or later once the general shifted their obsession with iPods over to iPhones; they couldnt do it right away in 2008 when the iPhone was announced as it was too expensive, but once the price came down and it was "affordable" enough to land in the hands of young kids, that's when people's brains started to rot. If you were the only kid in class without an iPhone, you were suddenly a loser, if you did have an iPhone, you were open to all the bullying and peer pressure outside of school, which could get really ugly. If you were an older adult, then you'd be seeing all the unattainable and fake lifestyles people were showing off, so your standards are now "wow, these people are living a great life" and then all the "slacktivism" started... and the calling out of others "reprehensible" behaviour became something to cheer on... and the virtue signalling just took over. Now every insufferable human being feels like they have a voice globally that needs to be heard and tolerated and calling out others for their wrong doing is something to be celebrated. You can guess easily what other movements came about from all this.

 

[bousozoku]

I think you should avoid television and film, just to be on the safe side.

Hollywood has become the hope of the lowest common denominator.

 

[Dudebro101]

We’ve become a nation of wimps.

 

[JordanCautious]

I'm ngl. The ad was pretty weird. It didn't really feel like an Apple ad honestly. When I first saw it in the event, I just kept thinking "Those instruments look kinda expensive. Couldn't they have just CGI'd this?". Just wasn't the best ad tbh

 

[Username-already-in-use]

Ah, it will, but I just posted what everyone is already thinking/won't post. Sadly, every online argument these days eventually breaks down into trump vs biden.

Yes but which Presidential candidate’s supporters go for the nano-texture over the standard display? I must know the answer.

 

[bobdobalina]

Do you normally get upset at props being destroyed during the production of television and film?

Yes. That's why I don't like gore and horror films. I know it's fake, but I don't enjoy watching it.

 

[FineWoven]

Please go ahead and try to argue that Jobs would have rejected a digital paintbrush.

Sure I'd be happy to make the easy argument that the digital paintbrush that just so happens to also operate the whole UI would never have made it to production on his watch. At the very, very least it could have possibly made it as far as being a real product but only as an app-specific accessory for use with the Notes app, etc.

 

[dampfnudel]

I’ll just say it was inappropriate and leave it at that.

 

[bobdobalina]

Hollywood has become the hope of the lowest common denominator.

That's funny because the lowest common denominator in this thread seem to have enjoyed the video.

 

[ApAx]

Instead of destroying all those things, iPad should be depicted as absorbing all those things. iPad is a fusion of products and use cases, not a destroyer of all things physical or analogue.

 

[bousozoku]

That's funny because the lowest common denominator in this thread seem to have enjoyed the video.

That's right.

 

[kugino]

when I first saw it, I understood what they were trying to say...about the iPad being able to do a lot of those creative things. it did not cross my mind that creatives would find it offensive...

but reading opinions and thoughts, I get why some people were offended. I cannot say what appleʻs intent was, but I highly doubt they would purposely insult the creative community. just an unforced error by apple...

 

[Spike1999]

Why is Apple even listening to another arrogant actor with a high opinion of himself and on how the world should work.

 

[Spike1999]

twitter users strike again

I know, what a bunch of losers.

 

[MacDaddyPanda]

This feels nonsensical. I get the ad. But humans will continue being humans, lol. Unless we get actual Terminators or Matrix level AI subverting us this is silly to get bent out of shape over.

 

[bobdobalina]

That's right.

I actually misunderstood your intentions in the comment I replied to, and we still ended up agreeing. Hahaha, that doesn't happen very often. I also disliked the video.

 

[tomchr9]

Apple's next AI advertisement😉:

Fallout-esque music is playing...Or perhaps Sonny & Cher "I Got You Babe"

Tim Cook - confused - is laid off and replaced by newest Apple AI chip - now making company decisions, indistinguishable from his own.

Slogan: "Apple's most powerful decision maker is no longer an expensive, redundant, human being. Our newest AI chip is so good, our shareholders and customers can't tell the difference. Disconnect - it's in out DNA."

 

[okieoutwest]

Yep - it blows my mind that it got approved. I'm not a creative and I wasn't bothered by the ad in the least, but anyone with a couple of brain cells to rub together could have predicted this response. I think they're going to be talking about this SNAFU in advertising classes for a long time. Apple almost *never* apologizes - that says something.

This is what stands out to me, too. The ad didn't spontaneously spring into existence, fully formed, but was the product of dozens if not hundreds of hours of discussion, production, and approval from the newest most junior person working on it to the most senior ad exec involved.

I live inside Silicon Valley: there is a real lack of discernment about what people outside this ecosystem see, think, and feel. This is the ecosystem that has produced several decades now of bad outcomes, the latest being crypto and AI. The ad is just a really concise and visual statement of that culture, and i think the reaction is about more than just Apple and the iPad.

 

[quatermass]

Sorry to butt in here, I might be disrupting outrage/counter-outrage fest here, but did anyone notice that this was a CGI generated ad, and no actually real-world objects were actually crushed? Or does that spoil the fun?

Personally, I'm more shocked and outraged by all those innocent dinosaurs that got killed in the making of those "Jurassic Park" movies, and more shocked and outraged by the lack of shock and outrage. I'm offended! Make it stop!