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Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV
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I mean I got the standard glossy M4 because I want the blacks to pop...plus, the nano texture doesn't extend to the borders of the glass screen (probably because of the camera). 🤔
Opinions may also keep things in place that the masses don’t like. The bad sensitivity in this thread seems to refer not to the sensitivity felt by the person who is so offended by the sensitivity of others but rather the initial sensitivity that so incensed them.
There's a lot of selective memory about Jobs, and people wish Cook was like Jobs in ways Jobs never was, but I will say this: Steve rarely listened to anyone outside his very small trusted circle. And he never apologized.
The man responsible for the Flower Power and Blue Dalmatian iMacs never acknowledged outside opinions on matters of taste. Cook could learn from that.
You are easily the most sensitive person in the room.
He definitely wouldn't have liked the Apple Pencil! 'We'll use a stylus! (beat) Noooo! Who wants to a stylus? You have to get them and put them away and you lose them...yech!'
Oh dear. Someone is sure taking it in the feels today.
Here's another potential ad in 2025
2024 ipads being crushed.
New 2025 ipads revealed followed by commentary on how much better the 2025 ipads are compared to the 2024 ipads.
Then we see outrage on social media followed by an apology from apple.
Creatives won't find it offensive. Hugh Grant did.
Actual creative people don't get offended by stuff like this because they know none of those tools are the reason they're creative. People who surround themselves with those tools to look creative get offended because they see it as an attack on the identity they're trying to present.
That's a pretty broad statetment based in zero fact.
You’re really determined to make it personal, aren’t you? Bad choice on your part.
Jobs would have green lighted Apple Pencil. It’s a perfect expression of his philosophy. Like a bicycle for your fingers. A painting and writing device that can emulate practically any type of brush or tip and has instant access to every color imaginable.
But yeah. You’re the Jobs expert I guess.
LOL
“Fair” is a bad metric for basically anything. Far too subjective.
Why do you think Apple is doing this only because of one arrogant actor?
The Apple Pencil is for drawing and art for the most part. The stylus reference in his presentation was in regard to using that or your finger to navigate your device. Did you honestly not understand that? I’m just curious.
Agree. That’s a common trait in creative individuals. “I’m not really making it for you. I’m making it for ME.”
The problem with expecting Tim to adopt a similar approach is that to all outward appearances he doesn’t have much taste.
He understands. I’ve explained it twice now. He just loves his bad analogy so much he isn’t willing to let it die the ignominious death it deserves.
I commented on this as well. I am sure he could have eventually seen the need for one but he would NOT have shipped something that stuck out of the damn Lightning port. #fail
Yes, thanks for the advice. To be fair I already do pretty much - I've just come back from spending my Friday evening not watching a film, but sitting in a Cathedral listening to one of the best choirs in the world sing 16th century polyphony for 2 hours.
What many of you can't see is that ultimately the reason Apple pulled this is because it was a poor ad which risked alienating one of their core markets: people like me (traditional professional musicians/artists) are hugely important to Apple. A few years ago the rumours were that the needs of how Jacob Collier used Logic were driving some of Apple's Mac Pro design decisions. As another example, while the choir I've just seen were still reading from paper, that definitely puts them in the minority of the performers in concerts I've attended recently - more and more musicians are using the 13-inch iPads as substitutes for paper music in concerts (myself included) - as an organist it allows for layers with different markings/registrations for different venues (which used to be accomplished with fiddly post-it tapes) or orchestras can store layers with different interpretations/bowings of the same piece for use with different conductors. It eliminates the need for annoying page turns, etc. It may not be a romantic or inherently creative use of the iPad, but at the moment Apple is the default that a musician goes to. Apple doesn't want to upset that cart.
Actually, he probably would have. Remember the round mouse? Jobs was not above making strange design choices.
Considering that both of those things literally exist within the context of convincing a well-defined "base" to vote your way (either with their wallets, in the beer context, or with their actual votes, in the political one) - then yes, it is absolutely fair. You live by the sword, you die by that same sword.
