Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV

[GooseInTheCaboose]

I’m not offended by this…but the ad does miss the mark.

I think the issue is, the concept of “condensing” all of these powers into the iPad does not translate from these images. Instead, the overwhelming sense is that of destruction of powers/abilities.

There is not a sense that something is being created, and more a sense that something is lost.

I think this partly comes from the visibility of the leaking paint and explosions. Some part of the yield was sacrificed and wasted. Like a poor quality juicer that leaves too much pulp.

It doesn’t really make me want to invest in a new ipad, or the company that makes them.

All that said, I think I will be getting one—independent of this ad!

 

[BehemothManiac]

I'm offended that they are offended and demand an apology.

 

[Amazing Iceman]

Jesus, really? it's a good ad. we ACTUALLY going to be complaining about this?

PSYCHOTIC? REALLY? lol ridiculous.

People are so sensitive these days. They can’t take a TV Ad with a machine crushing an office set up, but love to watch people beating each other or beating animals, running over other people on the street and people being pulverize by a bomb.

 

[mrr]

McIntosh Jr. “The power to crush other kids”

From the VintageApple community on Reddit: Mcintosh Jr. (Vintage Apple Parody)

Explore this post and more from the VintageApple community

www.reddit.com

 

[TravelsInBlue]

While I can see where based on the initial feedback they might balk at running the ad to a more widespread audience, apologizing to people who are overly sensitive goes a bit too far.

People who see this as a “destruction of art” frankly take themselves too seriously. I think the intent is distilled creativity of many different forms into a small device.


And I’m defending this spot as somebody who feels like the iPad Pro is a pointless device and that at that price point a Mac is infinitely more useful.

 

[netwalker]

As if Apple marketing would not first test their ads and know how people are going to respond. Of course they do.

I would say, goal achieved, people talk about it and now know that there is a new thin iPad.

 

[TheLinkster]

How will "creatives" make it through the day on this earth without being offended by a CGI ad that metaphorically crushes their hopes and dreams?

Perhaps a trigger or safe space warning next time, Apple.

 

[mrmod]

Is it possible to be any softer than these people complaining. How pathetic of apple to cave.

 

[NappyHead]

Too bad... this was a really good ad.

 

[Daikyouju]

Maybe this ad was made for segregating genuine, true die hard Apple fans from non ones?

 

[KurtWilde]

I can not put into words how much I detest Tim Cook and his existence. Personal opinon I know, but he has done so much that I would consider un-Apple.

He’s not your dad.

 

[TheLinkster]

While I can see where based on the initial feedback they might balk at running the ad to a more widespread audience, apologizing to people who are overly sensitive goes a bit too far.

People who see this as a “destruction of art” frankly take themselves too seriously. I think the intent is distilled creativity of many different forms into a small device.


And I’m defending this spot as somebody who feels like the iPad Pro is a pointless device and that at that price point a Mac is infinitely more useful.

The irony of the creative mob engaging in censorship because their feelings were hurt.

 

[Velin]

Never apologize to these flakes. The whining is pathetic.

 

[RedWeasel]

I get the idea but Apple should know how sensitive people are these days

It's not even that. But they should be consistent and practice what they preach. Mother Nature blah blah blah, but destroying (even if only CGI) goods in perfect order just don't go together.

 

[skottichan]

I've seen some people have seen the commercial as a tag team along with the AI/LLC generative movement. I can see where that comes pov comes from. I've also seen complaints about the destruction of older/rare instruments.

Personally, I just kinda saw it as one of Apple's less inspired ads.

 

[trip1ex]

It was tough watching my childhood being crushed into bits and pieces.

 

[xraydoc]

I don't think the ad was all that great, but seems like a lot of fake outrage about it.

 

[tkaravou]

Hey at least they've saving the environment by using finewoven instead of leather right..

 

[trip1ex]

IT was the opposite of the 1984 ad. Apple is Big Brother in this one.

 

[kemal]

All that destruction left me horrified. Guess I'm sensitive.

 

[trip1ex]

Hey at least they've saving the environment by using finewoven instead of leather right..

They went further than that. They are doing neither now. Really saving the environment.

 

[Ice-Cube]

While I understand the intent, i do see how it could be perceived negatively. I think packing or squeezing it into the iPad could be seen better compared to crushing. I remember reading about Osmo Wiio's law on communication - "If a message can be understood in different ways, it will be understood in just that way which does the most harm."

 

[vertsix]

Cancel culture is a poison.

 

[Amazing Iceman]

I vote for the ad to be televised.
Those crybabies need to grow up. Sensitive to a metaphorical Ad, because they are not smart enough to understand the meaning of it. But they have no trouble singing Bad Bunny songs without any remorse.

 

[simple411]

There was commercial? Who cares? Who watches them anymore?