Anybody know whether the crushed items were real or was this computer generated? I assumed the latter. Not a fan of destroying perfectly good objects.
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Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV
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“Creative mob”
Cool play to make up a new fake smear.
“Censorship”
This is not a censorship issue.
“Feelings were hurt”
Feelings aren’t the issue.
Overall your post indicates pretty clearly what part of the political spectrum you and many others here stand on. Thing is, this section of the board doesn’t allow political content so y’all better walk a lot more softly.
That's not at all what the metaphor was. Some people are taking it to mean that, but Apple is crushing creativity? Is creativity only analog? People cannot use an iPad to do creative things? The existence of an iPad somehow makes all acoustic instruments and physical arts invalid? I hope no one seriously thinks that's what Apple's ad team, Apple's leadership, or anyone else intended, meant, or said.
People getting offended over this as some sort of anti-creativity commentary are way off the mark. People can not like the ad for whatever reasons, but the reactions have been ridiculous.
Snowflakes need to get a grip. There’s always something for them to complain about. Ridiculous 😠
This was actually really cool from a production standpoint. I bet it was a lot of fun to make.
What would really crush creativity is if nobody dared create anything lest someone on social media managed to contrive some "offensive" interpretation and whipped up a lynch mob... and this isn't even about some important social justice issue.
Meanwhile - although you might not pick a $3000 iPad for the job - the creative potential of modern computing devices has empowered an awful lot of people to create stuff, if they don't have the money or space for the traditional approach.
Meanwhile - although you might not pick a $3000 iPad for the job - the creative potential of modern computing devices has empowered an awful lot of people to create stuff, if they don't have the money or space for the traditional approach.
Every single day I hope the giant meteor sets its sights a little more on Earth.
It's an ad with a bad subliminal message.
The problem with the world these days is people's inability to see other people's points of view & the lack of empathy.
EDIT: Anyone disagreeing with this is proving my point. You lack the ability to understand POVs different than your own and you refuse to do so bc you cannot empathize with others' feelings. That said, don’t bother to respond bc I’m not reading your replies. Attacking the messenger here does not prove you right.
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I think what's more "actually psychotic" about this, is these people making that big of a fuss about an ad.
"Oh no, instruments/vintage stuff that I don't really care about got crushed in an Apple ad! The horror!"
Bruh get out of here. These guys are super bored out of their minds that they're finding this psychotic 😂
"Oh no, instruments/vintage stuff that I don't really care about got crushed in an Apple ad! The horror!"
Bruh get out of here. These guys are super bored out of their minds that they're finding this psychotic 😂
Never apologize when you do nothing wrong.
I seem to be a very small minority on this one! I'm definitely not a completely 'woke' loony, offended over the smallest things, but I have to admit I was dismayed by that portion of the presentation. I hadn't mentioned it to anybody or posted anything online about it but, I did feel slightly uncomfortably seeing perfectly good instruments and equipment being crushed in the name of advertising.
I did believe there was a good chance it was all CGI and, if it was, I have absolutely no problems with the ad.
If, indeed, the crushed items were real, it's still not the crime of the century and I don't care much about the symbolism. I just thought it was quite tacky, wasteful and a bit unnecessary. I am a musician myself and it always hurts a little bit to see instruments destroyed!
I did believe there was a good chance it was all CGI and, if it was, I have absolutely no problems with the ad.
If, indeed, the crushed items were real, it's still not the crime of the century and I don't care much about the symbolism. I just thought it was quite tacky, wasteful and a bit unnecessary. I am a musician myself and it always hurts a little bit to see instruments destroyed!
They may have been a traditional customer but hardly are nearly as big a part today. Apple's design is aimed at the sweet spot of tehir custmer base, as it should be.
Criticism isn't censorship. They didn't like it and said why. Fair enough.
It seems some here are complaining about other's opinions as well; which is ironic.
I'd disagree. Apple's core market for years was creative types. That core demographic is what propelled the Mac and lead to the space for them to be where they are today. So them having a core demographic of this type is expected.
It is also expected that those types would see the story the art piece tells. After all, that is what they do for a living. Create art that tells stories and stirs emotion in us. That's the core point of creative expression.
The ad is pretty jarring. I'm not a artsy person, but it felt really hostile in its lead up to the iPad reveal which didn't really give that happiness ads are supposed to invoke when they show the product. I ended up just feeling a bit sad. Probably not the emotion they wanted attached to the iPad. So for that reason I'd say the ad is a miss.
working in mental health for over 25 years this is not "psychotic" at all. Jesus calm down......
No, that isn’t accurate. Apple’s customers for devices like iPad are still primarily creatives.
That's quite an odd statement to make...
Creatives are the only target market with tangible workflows that the iPad Pro actually has. If they aren't a market Apple cares about anymore then who is the iPad Pro aimed at?
Serious question.
Whether the people who disliked the ad overreacted is one issue, but marketing should have anticipated this. It's literally their job to predict something like this. If they knew it was going to happen and still went with the ad for some reason, OK. But if they were surprised, then that's marked incompetence. Even I, and I assume many others who are not marketing experts, would have expected this reaction from some people and brought it up as a concern before going with this idea.
Is the cancel crowd going to come after apple now?
Of course not, they'll continue paying thousands for their shiny new apple phones year after year. #ZeroIntegrity
Of course not, they'll continue paying thousands for their shiny new apple phones year after year. #ZeroIntegrity
Ah so the real reason for this "outrage" takes the spotlight. It's not about being in poor taste, it is creatives gatekeeping entry into the industry who hate that anyone can make great things just with a digital device instead of having to build prestige and collect a lot of snobbish people to accomplish the same thing.
Lol surprised so many people here "loved" the ad - it was corny. So is the outrage, but it's not like it was a great ad.
I wouldn't bet on that. I suspect a much more significant percentage of sales are to average users who want a device to surf the web, check emails, read books, and maybe type a letter or two when away from their computer.
Exactly. The assertions in this thread by several people that Apple no longer targets creatives or that the creative market segment isn’t their core customer base are bizarre. Didn’t they watch the announcement? What exactly do they think the Apple Pencil is for? Or Logic Pro? Or basically everything else Apple talked about in regard to the new iPad?
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Creativity and digital are mutually exclusive? That feels a bit… silly?
I play real, analogue instruments, and I also use tech as part of a creative process - writing, drawing, music making. There’s room for both. And ‘analogue good, digital bad’ is just weirdly binary to me…
Personally not offended by the ad in any way.