This is entirely speculation, but I suspect developers that aren’t “big names” will find they lose more in not converting sales on link outs than they save in fees not paid to Apple.
Why lose sales?
Those customers can subscribe through Apple instead, can't they?
I don’t think there is any shop owner who would tolerate an external party standing at their payment counter and telling would-be customers that a cheaper price can be had by shopping at Amazon instead.
The comparison is inaccurate and misleading.
Because third-party apps are
not doing at the Apple Store Check-out counter.
Consumers will check out their apps from the Apple App Store as they've always done - at the prices displayed by (only) Apple. Nothing says Apple has to allow developers to include links in their App Store description or something.
👉 A more appropriate comparison would be:
- You buy something from the store owner and pay the (only) price displayed on store.
- You carry the product out of the store and drive home
- You open the product retail box at home (or, say, on the store's parking lot, at the earliest).
- The box includes a little flyer from the manufacturer
"Hey, do you know about our other products or acessories? You can buy them from brick & mortar store or directly from our web site".
👉 Again, your purchase from "shop owner" is a done deal. Only then are you confronted by "external party".
And yes, shop owners
do tolerate it. I'm pretty sure I've bought tech products that included links to the manufacturer's web site - and that web site having direct purchasing options for accessories or consumables.