iPost said:I don't follow. "Apple" is only a generic term only when applied to fruit. Therefore, companies are free to trademark the name "Apple" if it is applied to other products/markets.
The Beatles trademarked "Apple" for use in the music industry only. Therefore, they cannot go after any other company named "Apple" unless they enter the music industry. Likewise, Apple Computers has the trademark for Apple when applied to computers.
If The Beatles tried to sell computers using their Apple music brand, and called them Apple Computers, Apple (U.S.) would be able to sue them for trademark infringement.
Then the question that begs to be answered is the 1991 settlement and why Apple couldn't ship a computer with a synthesizer? How was Apple Computer hurting Apple Corp? Also, the settlement could have stated that neither side admits any wrongdoing. Any lawyer worth a dime would demand that to be included.