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That seems to be their new business model. It used to be that the education discount was the cheapest you could get anything, save perhaps refurb. Now, immediately after new products come out they are on sale for 10-15% off just like many other manufacturers.
That’s because apples computer sales have stagnated and crashed year or year for the last few years.
Windows and chromebooks that accomplished all the same tasks as efficiently or somewhat comparable for fractions of the apple price have really put a strain on apple to allow sales like these to happen.

In the past Apple would NEVER put a new system on discount until they were close to releasing the next refresh.
Now they have to allow these sales because they have lost so much business to competitors.

Apples pricing is hurting its sale and movement of products. And with a stained economy WHY pay the apple tax when it’s not a necessity.
 
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