I don't understand why we are considered 'locked' into an ecosystem.
Sure - all you have to us buy a new $500 phone and/or break your mobile contract, find alternatives for all the Apps you depend on, possibly pay again for some, move over all your data, learn to use a different OS and possibly different apps, give up any hardware/software features that made you buy the original phone in the first place...
Maybe
you'd be prepared to do that as a tech enthusiast who actually enjoys those sorts of shenanigans - but the vast majority of users have better things to do with their time and money and lack confidence in their tech problem-solving skills. Which is how these lock-ins spread.
Why isn't anyone complaining that the other options don't offer whatever it is that made them (those anyones) choose Apple. It goes both ways.
If we're citing undefined "anyones" here, how come that, in most other threads on this site, Android is dismissed as a howling hellscape of user hostility, bugs, malware, ugliness and Google Being Evil running on sub-standard hardware - until we start discussing antitrust cases against Apple and then
suddenly Android becomes this magical alternative for anybody who doesn't like the Apple walled garden?
Meanwhile, Google - the main alternative - has a string of antitrust cases and EU rulings reigning in their anti-competitive behaviour (such as trying to force 3rd party Android phone makers to promote their apps). So, yes, it absolutely cuts both ways.
Google & Apple may have started their phone businesses by making the better product & beating the competition, but without antitrust legislation, their job is to do.their level best to pull ladder up after them (which would otherwise be the best for their shareholders - the only real responsibility large corporations have).
So in other words, Apple can’t offer superior functionality between its own hardware, software, and services in order to convince people to buy their products?
Except we're not just talking about Apple benefitting from their own hard work here. There is now a $500bn industry making smartphone apps and, however you calculate market share, Apple controls a substantial wedge of that (probably disproportionate to their unit share of smatphone sales since they only sell more powerful models to deeper-pocketed customers). What about competition and choice within
that market?
These contended app store rules
prevent competition in that market - in some cases forcing all developers to offer little more than skins for Apple's media player, web browser, payment services etc. so developers
can't offer "superior functionality" to convince people to buy
their products. Now, if Apple were still a little startup battling the competition, those developers could say "ok, then, good-bye Apple" - but the reality is that the iOS App market is too huge for developers to ignore... and, no, significant developers
don't have a choice - once they have shareholders they are
obliged to maximise their profits.
Folks, Apple is now a $2tn global corporation with the power to shape markets and a mission to make itself a $3tn company. It's not Jobs and Woz slaving away in their garage crafting new, innovative products from the sweat of their own brows any more.
Of course, the hypercapitalist oligarchy would
love you to conflate
your human rights over your hard-earned, meagre stash of assets with the rights of huge corporations to do as they will.