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macrumors bot
Original poster
Apr 12, 2001
54,601
16,736


While this falls more in line with speculation than actual rumor, Forbes mentions the possibility of Apple launching its own wireless network to promote the upcoming Motorola iTunes-enabled cellular phone.

Forbes comments how other companies have recently been able to enter the mobile market without a significant outlay of money by becoming a "mobile virtual network operator" or MVNO. The advantage is that it allows companies to deploy a mobile network but utilize existing infrastructure. Disney, ESPN and Earthlink are among companies who have launched their own mobile networks.

This would also circumvent roadblocks in having to work with individual wireless carriers.

The solution could be for Apple to launch its own cellular network, doing an end run around carriers and providing the company with revenue from both selling phone handsets and from the resale of cellular service.

The most recent rumors have pinpointed Cingular as the likely provider for Motorola's iTunes enabled cell phone.
 

realityisterror

macrumors 65816
Aug 30, 2003
1,354
0
Snellville, GA
It shall never happen... maybe someday it'll be like a nationwide WiFi/cell network... but Apple isn't really the one to do that...

I'm thinking the iTunes phone, if and when it is released, will come through Cingular or Verizon... quite possibly Cingular, since that's where analysts and insiders are pointing...

reality
 

iMeowbot

macrumors G3
Aug 30, 2003
8,634
0
w00t, e•World Phone Edition! Gah, let's hope not. .Mac seems to be about as complicated as Apple can get with an online service without losing it completely.
 

Surreal

macrumors 6502a
Jun 18, 2004
515
30
is there really that much money to be made in this arena? i know that it would push hardware..but not apple's hardware..so it would hardly be a "break even to get ahead" situation ala itunes music store.
 

nagromme

macrumors G5
May 2, 2002
12,546
1,196
If it's becoming common for "any old company" to piggyback off of existing systems, then I guess anything's possible. But doubtful.

Still, not nearly AS doubtful as MacOSRumors' tidbit a while back about Apple becoming a wireless carrier by putting up cell towers at all their retail stores :eek:
 

ham_man

macrumors 68020
Jan 21, 2005
2,265
0
If Apple wants to sell a large number of phones, they will do it through one of the existing providers (Cingular, Verizon, etc.). People will be more likely to buy an iTunes phone if there is no hassle of switching providers...
 

pontecorvo

macrumors newbie
May 11, 2005
24
0
mlrproducts said:
Darnit, second post, but still this won't happen even though it would be AWESOME!
First of all, why won't it happen? Second of all, why would it be "AWESOME!"?
 

technocoy

macrumors 6502a
Sep 4, 2002
765
0
Raleigh, NC
if apple does this..

you can bet the motorola would just be a hold-over for a wholly apple designed iPhone.

here's to wishing....
 

evilernie

macrumors 6502
Jan 6, 2005
306
0
Ugh

If it does happen I hope they don't hook up with the SUCKIEST provider there is, which of course is Cingular.
 

Flying Llama

macrumors 6502a
Aug 4, 2004
737
0
Los Angeles
Wow, wonder what their plans would be like! :eek:
But apple style as a wireless provider? Integration with current apple products? That would be quite nice. :)
I doubt this will happen, though why would it be on page 1... :confused:

llama :cool:
 

xli_ne

macrumors 6502a
Mar 3, 2005
790
0
Center of the Nation
I would put my money on Cingular. Our apple rep at compusa, last time i checked, had his work cell phone through at&t that apple gave to him and paid the bill for. Since Cingular now owns them, I have no doubt in my mind that it will be cingular.
 

jinzo012

macrumors member
Jun 2, 2005
48
0
Maybe they'll send a couple relay systems up into orbit with STS-114 (One-Fourteen)- Return to flight.
maybe
probably not though
 

Thanatoast

macrumors 65816
Dec 3, 2002
1,007
177
Denver
Hey, if Apple provided a capable pda-phone, and if it happened to be integrated with their ipod products, I wouldn't complain. Imagine having an apple pda (ha!!) / cellphone (i like the samsung i500, i550) with a 20 gig harddrive full of music, games, videos, productivity software, camera, universal remote, etc, etc.

Bow down before the uber-convergence device!
 

macnews

macrumors 6502a
May 12, 2003
602
5
Idaho
I don't think this will happen and doubt it would be awesome. The equivilant would be Apple ONLY selling iPods through HP, Dell, etc. It would still be an iPod and would be branded much like the HP iPod but why? Unlike other branded iPods, cell phones are being practically given away.

There is more money to be made by having more phones with iTunes service and finding a way to split revenue with the major exisiting cell phone providers. Of course the major problem here is the providers tend to be very greedy and like the idea of charging an arm and a leg for ring tones.
 

abrooks

macrumors 6502a
Sep 18, 2004
635
160
London, UK
We have to remember that Forbes was one of the first to report and confirm the Intel switch, none of us believed it or wanted to believe it but they news sources were right, I think we should think some more before we cast this away.
 

moosecat

macrumors regular
Jul 17, 2002
148
20
Engadget

It may be more than speculation. Engadget claims that "one of [its] own reliable sources" says that "Apple is actually already working on this."

I don't know Engadget's reliability when it comes to Mac rumors, but it's generally a reliable and trustworthy site.
 

Le Big Mac

macrumors 68030
Jan 7, 2003
2,698
259
Washington, DC
Surreal said:
is there really that much money to be made in this arena? i know that it would push hardware..but not apple's hardware..so it would hardly be a "break even to get ahead" situation ala itunes music store.

There's plenty of money to be lost creating the infrastructure. If they wanted to do anything, it would be like Virgin does--resell capacity on another network, say Cingular, and brand it "Apple". I doubt it would make sense profit-wise, but at least it has a chance, unlike creating their own network.
 

MaCaDDiCT21

macrumors member
Oct 10, 2004
58
0
Chandler, AZ
I can see microsoft doing something like this, but not Apple. Also, one phone isnt really much of a base for Apple to launch a service. I just dont see it happening...
 

Stella

macrumors G3
Apr 21, 2003
8,710
5,899
Canada
Waste of time - especially since it'll probably be a usa only market, which is far less prosperous than in Europe.

Any new entry needs to compete on price - get the price of ownership down - especially in Canada - the "system access fee" crap. Virgin has gotten rid of this on its service - a few more providers doing this will hopefully get Fido, Rogers et al to remove the fee completely to remain competitive.

Apple should really stick to what it does best.

Apple needs some kind of novelty factor to succeed - and I just don't think that iTunes would be it.
 

Mtn Tamale

macrumors member
Jun 14, 2004
56
0
Denver, CO
T-Mobile is for sale

Although I don't see it happening. T-Mobile is profitable and experiencing 30% year over year growth right now. DT has said it is for sale. Anticipated price is $20 Billion. They need $5 Billion in upgrades over the next 5 years according to Businessweek which will keep pace with the advances in wireless broadband. That would be a visionary move by Apple.

A national wireless broadband data network for them to do whatever they wanted.....oooooooh.
 

joeconvert

macrumors 6502
Nov 18, 2003
299
0
TX
Flying Llama said:
I doubt this will happen, though why would it be on page 1... :confused:

B/c it came from a credible source (Forbes) known for its insight in the business world.

I agree, however, that it is not likely to happen. The author in question was clearly under pressure ot meet a deadline with an insightful column.
 
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